How to write attention-grabbing headlines?

by | Aug 28, 2016 | Info-Marketing | 11 comments

We all know that attention-grabbing headlines are very useful for our marketing strategy, especially when it comes to increasing conversion, be it any form. Email marketing or content marketing – only this decides what you should expect from the content.

So the question is… do you have to be professional to write catchy, attention-grabbing headlines? Not really! Any one of you can write great text for emails, blog posts and landing pages. Let me give you a few examples on how to go about it.

Summarize your content The first step to writing an attention-grabbing headline is to just write a sentence which summarizes the main point of the content. Don’t worry about phrasing it correctly. Then, improvise the sentences to fit into a single line. For example, this article is about how to write attention-grabbing headlines, but this might not be as effective as how a professional would have done the job. You can polish it if you need to make it better.

Use numbers in headlines Whenever possible, use a number in your headline. This can be applied to any headline for emails, blog posts or marketing campaigns. Numbers are always effective because they create a focal point in your headline. If you are providing tips or a list in your content, always consider using numbers in your headlines. For example, if you are writing about a certain number of ways to do “X”, then try to add that number to the original headline you have created.

Include adjectives Adjectives are powerful descriptors. Try to include adjectives in your headlines that will help to inspire your readers and grab their attention. Just to give a few examples, here are some adjectives that work well in headlines:

Excellent, effective, fantastic, important, essential, valuable, simple, etc.

Keep the headline short This step is very important. Google has done research on headline lengths and recommends around 70 characters. While character count is vital, you should also keep in mind what words you’re using. Your headline in emails and blogs can be used as your title as well. Studies suggest that a title with 10 to 12 words performs well, but you can go as low as 8 and as high as 14. However, it’s best to stick with the recommended 10 to 12.

Use a focus keyword Using the Google AdWords planner tool is a good idea to find the focus words (keywords) that will enhance your content. If you make sure to include a focus keyword in the heading, well, it’s good! Try to read the headlines as if you were the reader and see if they grab your attention.

You can use these ideas to write any type of headline and improve your conversion for landing pages, blog posts or click rates. With these tips, you can create a list of a few headlines and see which one is best among those by doing the A/B split testing; this will help you find out the effectiveness of your headlines so that you can narrow your choices down. Now, go through older blogs and landing pages and see if you can work on a previous headline with these ideas.

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