Just Sell it!
The one skill you want to develop as an entrepreneur is salesmanship!
My affiliaites who are starting online businesses are always focusing on business cards, logo design and creating a blog, along with other things along those lines. Yes, of course these are important, but the most important skill you need to develop is the art of selling.
Selling makes most people uncomfortable. This can either be from lack of experience or difficulty being direct in interactions with customers. Some people don’t have strong communication skills; this leads them to overwork on other tasks like website development. They wonder why they aren’t getting any sales.
Ultimately, selling is what will bring you sales. It’s pretty simple.
Being a good salesperson isn’t a bad thing, though some people think it is. Let me give you an example.
When we go to a professional job interview, what we are doing is selling ourselves. We learn how to be good at this, and we demonstrate what we have to offer if we’re hired for the position. You’re selling yourself to the person who is showing interest in you as an employee. You are both the product and the salesperson in this respect. It’s up to you to showcase your abilities and sell yourself to any interested party.
Even in online business, you have to do the same thing. If you try to sell your products to people who aren’t even interested in you, who don’t appreciate your knowledge, they’re never going to go for it. The rule of thumb is to find people who are interested in your products and what you have to say about them. This is called targeted traffic. The problem starts when you have to convert those who aren’t interested.
Selling to someone who wants to buy your product is a breeze, so concentrate your efforts on them. In my businesses, I target people who show interest and direct them to my affiliate sales team, all of whom are specialists in salesmanship. That’s how I convert traffic into sales. When I give group seminars for interested parties, it’s easy to explain what I do and get a few sales from people who were on the fence about buying. I’ve converted people who weren’t interested before into paying customers.
As entrepreneurs, we need to get over the fear of being rejected. You need to become an authoritative figure with the confidence of an experienced business owner. It takes some practice; if you find that you still can’t do it, direct customers to your sales team. After all, they’re the experts in selling. However, the ability to sell on your own is the most valuable skill you will ever have as an entrepreneur, so give it all you’ve got.
Steve Jobs is a prime example of someone who knows how to sell. He launched a line of products that buyers were interested in, and customers’ demands led him to constantly improve these products. No matter what business you’re starting, it will be an uphill climb. If it was easy to get to the top, everyone would be there. Accept that you will be rejected, that there will be hurdles along the way. No matter what is thrown at you, if you stay resilient and learn from your mistakes, you’ll have a greater chance at success.