How To Reuse Existing Content?
For people who are regularly spending money on content for their blog posts, it is understandable how frustrating it can be to see your content come and go. Outdated or irrelevant content is no longer of any value to your website, and blog posts from months or years ago are no longer read. If you get stressed when some of your good content goes unnoticed, don’t worry. There’s still hope!
Content can be reused in new and different ways. However, a lot of entrepreneurs go about reusing content the wrong way and get penalised, which decreases their ranking in search engines. So, how can we reuse content without getting punished like others have? The truth is that you can republish the content as long as you do it the right way. Here’s how to do it.
If you want to publish duplicate content, it is very important for you to let search engines know by including a canonical URL. Canonical URLs are used for news aggregator websites and syndication of articles (these are only a couple examples). It’s a big business.
If a search engine finds that these news sites are using syndicated content, it has to punish all sites doing the same thing. This would mean that the news would have trouble staying at the top of the search engine’s ranking. The solution to this problem is the canonical URL. The code would look something like this:
<link rel=“canonical” href=“http://anywebsite.com/post” />
By adding a canonical link, search engines know the content they are crawling is a duplicate of another URL. This link has to be placed in every piece of content you are republishing, either at the very beginning or the very end. One more thing: it is important that you don’t edit the content that you are reusing. Yes, you can get .rid of any grammatical errors you may find, but don’t edit the content itself, otherwise the search engine will still count the pages and posts as separate.
Never use your canonical link as a form of black hat SEO. It should only ever be used in the proper context. If you don’t follow this rule, you could end up causing more damage than good with your canonical URL, thus defeating its purpose. As I said, you should use the actual link either at the beginning or the end of duplicate content (the URL will link back to the original content). This becomes beneficial if you are syndicating your content to use on other sites. Every time you publish, you are adding another backlink.
I think republishing is a better way to get more value out of the content that you pay for if you have a tight marketing budget per month. Rather than letting your content go to waste, consider using canonical URLs to republish them.
You can republish content to a different website tht you own, or you can allow other websites to republish your content by using the provided canonical URL link. If you have old content that you would like to republish, make sure that you’re going about it the right way.