Free Traffic vs. Paid Traffic
Free traffic is based on SEO video marketing and marketing to your friends groups on Facebook. It’s not that I’m against free traffic. You can do well with it, and organic searches are better for your site when being indexed by search engines, but the process is slow. It doesn’t teach people to market properly, it’s time-consuming, and moreover, it isn’t scalable.
Paid traffic might feel like a risk, but when you see the benefits and potential, you will see why I strongly prefer it. Let me explain to you why I call it scalable.
When you pay for traffic, you’re likely to get a bigger return than when you don’t. You could say you literally get what you pay for. Paid traffic allows for larger revenue streams that increase your budget for marketing. When you make profits, take a percentage of it and reinvest in paid traffic again. When the revenue comes back even larger, you can dedicate a larger percentage to buying traffic a second time, which allows your business to grow exponentially. It’s a cycle that works.
Of course, there are downsides to every business method, and having money on the line might sound like a bad consequence, but it’s a serious motivator. When you’re pursuing free traffic through various methods like email lists and SEO optimization, you can spend months, even years, without having positive results. Time and time again, you’ll find yourself trying to keep up with search engine algorithms and spending hours on keyword research. You see little return for your time investment.
The process of getting free traffic might be frustrating, but it isn’t causing you any direct harm other than wasting your time, which I consider more valuable than money. When you pay for traffic, you will focus and do everything you can to get the results you need because the stakes are high. Your money is on the line; what better motivator is there than the potential loss of your hard-earned cash?
As a result of using paid traffic, you’ll learn to strengthen your skills set to become successful. You’ll also learn to market properly, write effectively, strategize what types of ads you use, and build a list for email marketing. Some of these will be particularly difficult for you, but you’ll benefit from knowing your strengths and weaknesses. Once you’ve learned these things, you’ll be able to delegate tasks to others.
The truth of the matter is that paid traffic is an investment, not an expense. For every dollar you spend, you get two dollars worth of traffic. The return on your investment makes it all worthwhile. You may not find success on your first attempt, but as you learn and improve your skills as an internet marketer, paying for traffic will become something you start to look forward to.