Now, what do I mean by Guaranteed Success?
Let’s say there are three people who don’t know how to swim, but they watch how others are doing it.
The first person thinks it’s very difficult because they tried a few times but couldn’t manage to do it. They think, “I don’t know how to do this! I’m scared, so I’m never going to swim. I won’t even try!”
The second person thinks that swimming is just flapping your arms and legs. “What’s the big deal?” they think. “I can do this straight away!” He jumps in, flaps his arms and legs, and almost drowns before being saved.
The third person has a better attitude about swimming. “If they can do it, I can do it!” He doesn’t jump into the water straight away, but he isn’t shy about it either. He talks to the other people who are swimming and asks how they do it. They tell him that they started swimming in shallow water with the help of a tutor. He tries this, and soon he is able to swim in deep water.
Let’s analyze these three cases.
The first man didn’t even try because he was scared of swimming. The second man was overconfident and almost drowned. The third man, however, discovered that learning how to swim must start in the shallow end, and then he could try swimming in deep water. The third man was the only one out of the three that was successful because he took the right steps.
It isn’t rocket science. Everybody knows instinctively that you need to learn how to do something before you try it. This is simply how it works. The same goes for business. Statistics tells us that 90 percent of start-up businesses fail, and only 10 percent end up succeeding. Who are the 10 percent that make it happen?
Anyone who starts a business wants to earn a lot of money. However, half of these people never even try because their fear failure; very few of them jump into business without knowing what business is. These are the 90 percent of people.
The 10 percent are the ones who bother to learn how business works before starting one. It’s just a matter of asking successful business owners how they found success and what they did to grow their business. Spend time with them. Learn from them. Let them be your mentor.
People tell me, “I’ve tried this business and failed! I spent all of this money, and it was all in vain!” I ask them who they learned about business from. “How did you manage marketing?” I ask them. They don’t have an answer. The process is simple – learn and do simultaneously. That’s how you develop continuity in your learning process.
Learning about business can also be done online; it’s what I did. I write blogs about how business works, but I know these things because I learned about these things myself while starting an online business. I now have more than three businesses! Yes, it takes time to learn. Yes, over time, you learn to scale much faster. The trick is to concentrate more on learning rather than earning.