How to Integrate Social Media into Your Business

How to Integrate Social Media into Your Business

How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.  There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.

The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.

A lot of marketers fail in this pivotal second piece of the puzzle.  They may have some sort of social media presence but all of their efforts are disjointed.  You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.

It all starts with content

 Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook.  Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.

Once a site has been up and running for a while, it’s a good candidate for social media integration.  Whenever you post something new, it should get a mention in your social media accounts.  This will help maximize the traffic generation offered by every piece of content you post.


One of the best ways to do this is to share new content on sites like Facebook.  Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content.  It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.

Quick Updates

 Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site.  You should plan to produce a few major, feature type pieces at least once every month.

Twitter can be used to build excitement for this type of content before it gets posted.  You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

 Tumblr is a social media platform that marketers rarely talk about.  It is actually one of the most popular sites on the web, and is a prime location for finding a younger demographic.  The beautiful part about Tumblr is that you can include links back to your site in either text or image posts.  Other people can then share or “reblog” what you post, potentially reaching a huge audience.

The real key to social media rests in the integration.  It really should be integrated as a part of what you do on your website, and not handled as something else entirely.

You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there.  Or, if you want to have all of this done for you, click here and discover how!

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

When digital marketers started using Facebook, there was always a question what is ideal time to post blog or any content. Each digital marketing company had own set of ideas and their so called ideal posting timing.

There were times when Facebook post would be seen by most people when they try to engage with your content. This was the way to hack the Facebook to work best for marketers, so most marketer fell in trap of ideal posting timing.

Facebook understood marketers trying to figure out their algorithms. But fact is there is no ideal time spot on Facebook, you can post anything anytime there is no universal best time.

Only thing you have to concern about when is best time to post your brand on Facebook. Facebook algorithm change from brand to brand, so you need to figure which is best time for your company to post on Facebook.


Insight the data

Have a look at Facebook insights If you haven’t yet you have to.  Facebook develops lots of tools which help digital marketing to make Facebook data work for them.

Facebook insights give lots of information about your post engorgement, your day to day performance of your post, demographics of your audience and much more.

And yes it is tempting to use   the Facebook data on face value but can refer various social media tools which comes up with their own data. Check the data with Facebook or compare you will find the ideal times for posting. So use Facebook data for your advantage it will help you be better marketer.


Relevant times

After data second thing is relevance, which is powerful when it comes optimal Facebook posting. Like thing which happens anything from blog event, celebrity death, pop culture craze, brand a post about it and here creativity can be big deal.

Posting with the relevance means you need to be up to date with the world going and also fast acting creative team or mind behind you or yourself. So that you are first person to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

So always stay in niche when it comes event culture posting and know your audience. If your audience are not in sync with the cultural don’t post it. thing should be relevance to the audience.


Content matters then timing


End of the day Only content matters, business win with Facebook not because of their timing of posting it is the content which make the difference. Content is king of marketing. if you want success in Facebook have a great content.

So timing don’t not impact the performance, thing which influence the performance is content. So put great content you will start seeing result. Curious about learning more about Facebook timing and content, check out our done-for-you system today!

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Improve Sales by Social Media Posting Strategies.

Improve Sales by Social Media Posting Strategies.

We all know how powerful is social media when is come to internet marketing. We also know that for online business social media marketing plan can’t be ignored. It one of best and cost effective ways to promote products and services.

If you are struggling to make to use social media strategies, then you have rethink about current strategy.

Have an Objectives for your social media Campaign First of all, Set objectives for your social media campaign. And you have to decide what to get out from the campaign. Set a defined goal for increasing sales or gaining more traffic to your webpage.

After setting objective and goals make sure to implement the way of tracking the goals. By using analytics software, you can track the referral traffic that comes from social media accounts.

Schedule your social media posts.Make a plan for frequency of social media posts. If you have a virtual employee or you do it yourself set a schedule for these posts.

If you look at major player in internet marketing industry, you see they post daily or even several times per day. If possible you should post once per day. Monday to Friday.

Say, if you are planning for daily post, you should post around same time each day. Before that find out which time your target audience is most likely to check their social media accounts.

Because of social media dominance in our life people check their account throughout the day. Best time based on research is 1 and 4 in the afternoon in time zone of your target. Peak would at 3pm on Wednesdays.

I know is hard to come up with new post each day. You have to plan your post in advance. If you post once per day Monday to Friday keep 5 post in advance so that you use throughout the week. This makes it easy to stick to schedule.

Balance between sales pitches and content. I would like to touch very important point. If your post only talks about your product and services, no one is going to follow you in social media. That’s why you need to create a balance between sale pitches and content.

Make sure majority part of posts contains information that followers will enjoy. This can anything about the niche, industry or related to your product and service.

Always concentrate on information what you provide to the followers with tutorial, blog and videos. Limit your sales pitches to only 20 percent on every article or blog post.

Look at your niche’s social media competitors Looking at the leaders’ social media account of your niche is always a smart idea. Also Look what type of content they post, how do they interact with their followers.

To stay on the track, take some time to check these accounts regularly every week or so. This will help to remain focus on your primary goals.

Social media marketing can boost your sales If you develop an effective plan using the tips and strategies discussed.

How To Build Credibility With Social Media?

How To Build Credibility With Social Media?

Social media marketing and email content marketing have the biggest advantage over the old marketing methods because they’re target-oriented, faster and less expensive. In fact, they’re almost free.

Before using these methods, we need to understand one important thing – the internet is here to stay. That means that whatever you post will forever be accessible on the web, and it’s nearly impossible to scrub from the record, so you need to be very careful about what you post.

In many cases, internet users’ social media accounts were suspended because of inappropriate posts containing graphic pictures or materials that were otherwise unsuitable for public viewing. Whenever new technology hits the marketplace, there is a learning curve as people try to explore and gain knowledge. This is what is happening in online business.

The rule of thumb is to always be professional whenever you deal with social media posts and emails. Take care and make sure that your media is free from objectionable materials. It’s very important that your post is interactive, positive, fun, approachable and free from any kind of questionable language, as well as racist, sexist or offensive materials that could upset any group. Steer clear of political views too.

Whatever you write shows who you are. It will always be online, which means it can come back to bite you when you least expect it. Always be sure about what you convey. Basically, be professional, and it will help you avoid getting into trouble later.

When it comes to email marketing, I would say the biggest advantage is automation. Automation can create lists, perform routine maintenance, capture email addresses, track who clicks your links, and much more. You’ll know who’s doing what, when, and where they’re doing it. Your auto-responder will automatically send emails to each and every person on your list without you needing to be involved. You can also categorize the list in order to cut down on emails sent to the wrong address or people who don’t need your emails.

To keep your list timely and accurate, you will need to do some maintenance tasks. Maintaining a good relationship with your customers means you should have an opt-out box included in every email you send. Opt-out options are a must because they ask the customer to confirm if they would like to stop receiving emails and promotions. This means there’s a double benefit. First, it shows that you care about the customer and what they want. Secondly, it helps you clean those who aren’t interested in your products off your list.

If your customer asks you to stop sending emails, you must stop immediately. If you don’t, there’s a good chance your account could be suspended or banned from automation services, putting you out of commission. Thankfully, it’s only temporary. Another way of tidying up your list is to stop sending emails to recipients if they fail to respond after several attempts. Don’t worry; your auto-responder will take care of all the behaviors of the recipients and will terminate automatically. Monitoring the social media landscape is vital to your success.

Get Hunted!

Get Hunted!

Get hunted in online business! Now, what does this mean?

Becoming the hunted in online business is where you lead with value in an effort to attract people to you. Value is what your customers are looking for, and they’re always on the lookout for a business that will fulfill their needs and solve their problems. In short, you become the hunted, rather than the hunter.

When you create something valuable that solves people’s high stake problems, you become an authoritative figure. The same is true when solving the problems of others in online business. You build credibility by becoming a problem-solver who helps others.

In online business, we can only grow when we have others on board. We can’t grow on our own. Everyone needs help and guidance when they start an online business. Once we’ve built our business and become an expert in our field, we use what is called authoritative marketing.

As a business person, your goal is to find others’ pains that they’re experiencing in their own business. However, transforming your business into one that is hunted isn’t about finding these pains. It’s all about giving others a solution to these pains and problems. The solutions you offer will make others want to seek you out. By solving people’s problems and giving value, you’ll start to grow.

People who see you growing will come to recognize you as an authoritative figure. Just imagine if you were to go and give value to people irrespective of whether they buy from you or not. This will instill in them the idea that you’re the one to go to for a solution to their problems.

Cultivating these habits is very important in online business if you want to become an authoritative figure. The buyer-seller relationship is all about trust. You’ll need to build a trusting relationship with people; only then will they feel comfortable buying from you.

I see people in this business spamming consumers from their Facebook, Twitter and other social media accounts, dropping links and ads everywhere until pages and timelines are filled with useless junk. These are the same people who end up using a sales pitch on anyone and everyone they encounter. Whenever there’s an opportunity to promote their business and products, they take it.

By talking to tons and tons of people, but with little to no results to show for it, you lose credibility. You become nothing more than a traveling salesperson. Consumers and other business people lose interest in any products or business opportunities we have to offer. If you aren’t offering any solutions, you’re not going to become hunted in the online business market.

People don’t buy the products we offer. They buy solutions. They buy problem-solvers. They buy value. Offer value to your customers and colleagues, and you’ll soon be highly sought after as an authoritative business figure with real solutions.

Advertise to empower, not to interrupt!

Advertise to empower, not to interrupt!

Advertise to empower, not to interrupt!

Online businesses have cornered the market on advertising, but not in the way you might think. Just about every site you visit has an annoying popup filled with product advertisements that are in your face, begging you to buy. Ads are considered to be obstructive and can take away from the user’s experience, and yet this method of advertising has worked for the last 30 years.

The shady side of marketing was all about profitability, but thanks to search engines, social media and mobile technology, brands are completely transparent. Online businesses have had to change their angle to build a breakthrough brand. This new model is all about empowerment, not just interruptions. Advertising is the future for online businesses, and the right kind of branding can have a great impact on people’s lives. The profit comes from helping others around the world.

What do I mean by “profit comes from helping others”?

Nowadays, ads are a two-way interaction. It’s not just about throwing ads out there until people click to buy your product. It’s about adding value to your customers’ lives and tweaking your product to fit their needs. For example, new models of cars are being produced much more than in previous years. Consumers want cars that fit their style, so car companies need to market to the various needs of consumers with a larger selection of models.

Each new product has to be really good, otherwise the far reach of customer reviews can be detrimental to your business. Consumers are holding companies accountable for mistakes that they make. Ads are being revolutionized and revived to help empower consumers, not interrupt their daily lives with obnoxious advertising that does nothing for them. Ads should be magnets, not megaphones. Telling someone your product is amazing and that they should buy it no longer works – you have to show that your product has value.

Take a look at health products from sports companies. Most of them help you keep track of how many calories you consume or burn, helping you to be healthier and more athletic. They improve your health by showing you how to make healthy choices and what you can do to improve. They empower you to become a better you rather than just begging you to buy them. The same goes for technology and pharmaceutical products; each product makes your life easier and benefits you in a variety of ways.

More and more companies are leaving behind the philosophy that enough advertisements will convince customers to buy, even if the product doesn’t empower the user. Online businesses are now helping people to achieve their goals. Even in my online business, I don’t concentrate on profits alone. I also have a strong focus on giving value to my customers. It’s what’s helping my smaller business grow into a bigger one. Just imagine what would happen if every single company used this model to provide value for their customers. The world would be a better place!

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