Free Traffic vs. Paid Traffic

Free Traffic vs. Paid Traffic

Free traffic is based on SEO video marketing and marketing to your friends groups on Facebook. It’s not that I’m against free traffic. You can do well with it, and organic searches are better for your site when being indexed by search engines, but the process is slow. It doesn’t teach people to market properly, it’s time-consuming, and moreover, it isn’t scalable.

Paid traffic might feel like a risk, but when you see the benefits and potential, you will see why I strongly prefer it. Let me explain to you why I call it scalable.

When you pay for traffic, you’re likely to get a bigger return than when you don’t. You could say you literally get what you pay for. Paid traffic allows for larger revenue streams that increase your budget for marketing. When you make profits, take a percentage of it and reinvest in paid traffic again. When the revenue comes back even larger, you can dedicate a larger percentage to buying traffic a second time, which allows your business to grow exponentially. It’s a cycle that works.

Of course, there are downsides to every business method, and having money on the line might sound like a bad consequence, but it’s a serious motivator. When you’re pursuing free traffic through various methods like email lists and SEO optimization, you can spend months, even years, without having positive results. Time and time again, you’ll find yourself trying to keep up with search engine algorithms and spending hours on keyword research. You see little return for your time investment.

The process of getting free traffic might be frustrating, but it isn’t causing you any direct harm other than wasting your time, which I consider more valuable than money. When you pay for traffic, you will focus and do everything you can to get the results you need because the stakes are high. Your money is on the line; what better motivator is there than the potential loss of your hard-earned cash?

As a result of using paid traffic, you’ll learn to strengthen your skills set to become successful. You’ll also learn to market properly, write effectively, strategize what types of ads you use, and build a list for email marketing. Some of these will be particularly difficult for you, but you’ll benefit from knowing your strengths and weaknesses. Once you’ve learned these things, you’ll be able to delegate tasks to others.

The truth of the matter is that paid traffic is an investment, not an expense. For every dollar you spend, you get two dollars worth of traffic. The return on your investment makes it all worthwhile. You may not find success on your first attempt, but as you learn and improve your skills as an internet marketer, paying for traffic will become something you start to look forward to.

Is online business just one big virtual organisation?

Is online business just one big virtual organisation?

Is online business just one big virtual organisation? Yes, it is indeed.

It’s a world where you never meet your staff or team members in person, but you still manage a successful business. The online world is one where you can hire someone from anywhere on the globe to do the same work you’d have someone from your own country do. This has many advantages – too many to name in a single post!

Even I have staff working for me at the other end of the world, as well as a mentor. That’s the way it is in this century. The job still gets done, and business runs smoothly. However, it’s not always easy to manage a virtual business. It can be tough pulling together a team when you haven’t even met face to face. Thankfully, the advantages of an online business are more than worth the headaches that come with it.

As your physical business grows, it should grow virtually as well. Why is this? Let’s take a look at how I built my business in a virtual world.

My first virtual assistant does all the administrative bookkeeping and other lower level tasks. As the business owner, there’s no reason for me to be doing lower level tasks when I can simply outsource them. It’s a lot cheaper just to hire someone to do these things for me so I can concentrate on the bigger picture, watching traffic, sales and conversions. If you can outsource a task, do it!

As business grows even more, a customer service representative is a must. Having a customer service representative is a huge load off of my shoulders. Remember – customers are our business. You have to keep them happy. If you find you’re spending a lot of time in customer service, you need to outsource. I did, and I’m very pleased with the results.

Then, there’s sales. Generating traffic, growing your customer base and closing sales is the most important task. I opted for a sales system from my affiliate company to help close the sales for me. This way, I can concentrate on traffic and running the business while my affiliate company takes care of sales.

The only disadvantage of virtual staff is that they are difficult to oversee, but I’ve found it works better when my virtual team makes money off of commissioned sales. They make a sale, and both of us make money. Basically, they’re paid for results, not beforehand. Having a virtual team enables you to hire team members in every time zone. I use Skype for every bit of communication for business.

This is how I do it! Why do I do it this way?

There’s no office. Everybody can work from home and spend time with their family. My business runs 24/7 with virtual employees. Virtual staff are essential to growth in the online business market. Your company will only grow at the pace you want it to grow if you leverage the same benefits I did.

Stop learning and Start doing!

Stop learning and Start doing!

It’s time to stop learning and start doing! Don’t wait around to make your move.

Do you know what the most common practice is between those who are just starting an online business? They are always studying instead of doing. They feel the need to know everything before starting anything. If you happen to ask them why they do things this way, they’ll say, “I’m a perfectionist” or “I always learn everything before I start anything.” Unfortunately, online business doesn’t work like that.

Our problem is that we try to learn too much, which means we are always in learning mode as a result. We spend so much time learning that we fail to get started. For example, when we start to create a blog or website, you go into this learning mode. You learn all you possibly can about the business beforehand. After learning this information, we concentrate on the design of it (how to make it look better, arranging color combinations, etc.), how we will monetize it, and other details such as email followups and auto responses. When all is said and done, we’re so tired out from the small stuff that we never start the blog.

There’s nothing wrong with learning, but you need to implement that learning as well. For example, if you are learning something from a video, try doing it at the same time. Learn it. Implement it. Do this simultaenously. This should be your mantra. Don’t wait; just do it! Even the most successful and well-known bloggers in the world are still learning about their industry. Technology is always changing, so they too have to keep up. Even if they’ve been blogging for five years, they still have to learn new technology and blogging practices.

In school and college, we have a graduation ceremony as we finish our schooling. We get a diploma and certificat saying we are qualified to practice in the field we have studied. We know how to do certain things, and we have a piece of paper to prove it. However, online business doesn’t have any certificate to certify us that we have the skills necessary to start our own business. This doesn’t mean that we don’t know what we’re doing; you don’t need a certificate for online business. You’ve already reached a level of learning during your time creating your online business.

It’s an ongoing process, learning, and though we may wish there was a graduation ceremony for learning about online business, there isn’t. You simply learn as you go. You’ll make mistakes. It’s not the end of the world. All you have to do is tweak things here and there to fix the mistake, and you’re back on your way. Don’t hesitate to follow your dream of having an online business. Just do it!

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