How Link Building Affects Your Marketing Strategy

How Link Building Affects Your Marketing Strategy

How Link Building Affects Your Marketing Strategy

I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content.

You have to use keywords the right way, or you won’t get noticed like you thought you would. Google and other search engines are smart. They value quality over quantity and can identify keyword density and its effectiveness.

Techniques

Engaging online with people who already interact with you and your website promotes your website to relevant audiences. By showing an interest in your followers, you present yourself as genuine and sincere, and you can provide a more meaningful and customized experience for them. Use a blog to accomplish some of this. You can create sharable content by being unique and original. Linking to other blogs or external sources shows that you foster a community of sharing within the industry and value the opinions of other industry experts.

Case studies highlight individual clients and their success stories. It helps other potential clients feel like they have second-hand experience with what you do and makes you more trustworthy. Present these case studies in a visual format like a video showcasing a client interview, or ask your clients to write a quick testimonial you can post on your site.

Pump out news articles to your readers that are relevant to your industry. Keeping up-to-date on the current trends or industry struggles will always benefit you in ways other than direct marketing. Sounding knowledgeable when you speak with clients will get you farther than almost anything else will.

Online promotions or contests engage your social media followers, inspire friendly competition, and offer freebies that everyone likes. This is one of my favorite SEO marketing techniques because it gets the online community buzzing about your brand, no matter what sort of freebie you’re offering.

You should always use these marketing techniques safely and effectively. Ethical business practices and principles are at the core of everything you do. Using these techniques effectively can help you improve your marketing strategy performance and maintain integrity.

Link Building

Search engines are smart enough to recognize quality over quantity, so link building is an essential marketing tool that you shouldn’t overlook. Acquiring links from education websites and other trusted industry experts can drastically increase your rank on any search engine and make you easier to find.

I would even go so far as to say that it’s impossible to rank on Google or any other search engine without links. Here’s why:

  • Links are Google’s #1 ranking factor
  • Links define the entire internet
  • Links point to other great content that deserves to rank as well
  • Links transfer power and trust, hopefully back to you
  • Links help people discover your site

As I mentioned above, blogging is a great way to start link building. Linking to relevant external sources in your blog helps to build credibility with other experts in your industry. By sharing blogs on social media sites, you begin to develop inbound links as well.

Linking to other blogs on your site sometimes generates a ‘return the favor’ sort of attitude within the community, and simply linking to other people’s work can build a good linking foundation. You can also create organic inbound links by guest blogging on someone else’s site.

Researching the links your competitors use is a useful tool for knowledge building. You can learn a lot from the way your competitors link to other content. You gain valuable insight into their strategy, the keywords they are using, and what they feel is important. Using this information, you can build better links to outrank them.

Calls to action with internal links keep people on your site and help them to discover more about you. Writing content that links back to yourself does many things. It creates a backlink, and it promotes other products or services you offer. You can use these tactics to upsell as well.

Providing your users with genuine, useful content comes in many forms. It is critical that you understand how to use keywords effectively because keyword density impacts the readability of your content. Link building techniques provide structure and understanding to what you publish. Check out my done-for-you system for more ideas.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

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Promote Your Business on Pinterest

Promote Your Business on Pinterest

Promote Your Business on Pinterest

One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience.

But why use Pinterest? Pinterest is a social media network that allows you to share your story with an active audience who will provide excellent feedback. Post photos relevant to your business, and start promoting your business through this growing social media platform.

Share Who You Are

When it comes to Pinterest, share what makes you or your business stand out, not what you sell. There are creative ways to make your posts pertain to you without begging followers to buy your product or service.

Pinterest’s top interests are usually fashion, craft, home decor, and kids. Use your resources and creativity to put a twist on your brand that aligns with the audience you want to reach.

Find a Partner

One of the benefits of Pinterest is that you don’t have to go it alone. Invite other, more influential Pinterest users to contribute to your board, providing the potential for gaining new followers and expanding your exposure.

Make sure you don’t overdo it though. Invite one guest poster at a time. You don’t want to confuse or inundate your followers with too much information. Allow each guest poster the opportunity to create their board.

Connect with Followers

There’s nothing wrong with making your Pinterest board more human. None of us are perfect, and many companies are going the direction of pointing out their imperfections and using them to connect with their customers. Humanizing their platform makes their brand more approachable.

A great way to do this is by using the resources available to you. Your staff, your hometown, your city, and your neighborhood are all excellent sources of inspiration. Showing your followers you want to connect with them on a personal level can make a big difference.

Offer a Contest

One great way to promote user engagement is a contest. Offer users a reward for gathering pins and creating boards that pertain to your business. Once the board is formed, users enter the competition, and suddenly they’re engaged and participating!

Contests can have an exponential impact across Pinterest, as participants share their submissions with followers, who then continue the trend. Use a hashtag for your contest to make sure you can track those who entered.

Inspire Your Audience

Make the most of your pictures by providing your followers with high-quality, stunning photos. Create posts that appeal to your followers and the things of interest to them. Even if you don’t think you have a particularly Pinterest friendly brand, think outside the box to create fun and innovate pictures that inspire and promote your brand.

Cross-Promote

As with most social media platforms, it’s essential to promote your brand on other networks. Don’t settle for just throwing something up on Pinterest and hoping it sticks. Link your post to your Facebook page or your Twitter account.

Showcase your content on Instagram. Give your followers (and potential followers) the opportunity to see who you are and what you offer.

Take a few minutes out of each day to pin things that interest and inspire you. Continuously show up on your followers’ feeds so that they see you are engaged and connected. Make a concerted effort to interact and reach out to your community by repinning, liking, or commenting on posts.

With the right strategy in place, you can make your business front and center in the minds of your audience. DFY’s lead generation system can help.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

How to Reach Your Online Marketing to the Global Market?

How to Reach Your Online Marketing to the Global Market?

When you create your first website, only way and quickest way to expand is to concentrate on niche market. This means focusing on niche market. But the question is, have you reached this small market with your full potential?

To grow and expand in your niche market i.e. small market to global market you need time. Before going global you need to carefully plan the marketing strategy for global audience.

Going global means having larger audience and more competition which is totally different from targeting niche market. Following ideas might help you in   your transition.

Don’t avoid you niche market

Always keep in mind where have you come from i.e. niche market. So don’t over see your niche market. You can continue targeting your niche market while you are aiming towards the larger audience.

Point I’m making is continue with existing strategy for niche market to maintain the sales, at the same time also work on new strategy to reach larger audience

No Politics and Religion Discussion in Marketing

When starting your marketing campaign, always be aware of what you say. Unless and until business is involved politics or religion, there is no need to discuss any of those topics through the social media.

What you state is very important when you are targeting a global market. Some countries are sensitive towards sharing of your discussion on social platform. This would create a negative reputation in certain region by your discussion of   political and religion views. So you have to be equal to all the audience.

Convert marketing to advertising

If you see 2/3 of world population are non-English speakers. most of these even though they can speak English prefer to browse and shop online in their native local language.

It’s not that difficult to do add different language option on to your webpages. You can use google translate plugin for your website. But for advertising and marketing material you may not have this option.

But you can translate the marketing and advertising material to other language. There is an application to translate the content for you marketing efforts; if you marketing to India translate to Indian language if Japanese translate material to Japanese language.

Localise the Content to area or region

For global marketing campaigns, you have to create individual landing page for each city and content for each place, people, things that people in particular city recognise. This is localisation when target the multiple cities.

While translating use the phrase and wording that the local audience are familiar with and also the reference about landmark, details and facts about the place where you marketing.

 Give an option of international payment gateway

The important considerations here are; which payment gateway you use. PayPal payments accepts other county currencies and have auto currency exchange. If you choose another option, make sure they have automatic current exchange. So if you ready for global market reach use these ideas to reach difference place region of the as part global marketing strategy.

How To Use Split Testing to Increase Conversion Rates?

How To Use Split Testing to Increase Conversion Rates?

People who have used email marketing method to build their business probably would have idea about split testing. This is standard method, which help to find the effectiveness of the email campaign. These methods also can be used for landing pages if you feel you present page is not converting as much you expect. By doing A/B split testing you understand what needs to done to rectify, if things are not working. Ultimately it can boost your conversion rates of your landing pages.

Find Variable to Test First of all decide what variable you want to test. For example: call to action, main header, secondary header etc. Always run one test at a time don’t make too much of changes to different variable, it is too hard to find and analyse which landing page or ads version made you sales or conversion. So once you decide with the variable create a two separate landing page. For analysis in the later stage make sure you note down the date.

Link Different Versions of Landing Pages  Now whichever marketing method you are using for traffic to your landing pages, create 2 separate and different landing pages. Say for example if you are creating ads, creating two separate ads. Ads should be same, only URL of the ads should be different.

For email marketing send out two separate emails, which links to different version of landing pages what you have created. Same as what you did for ads, emails should be same only call to action link should differ.

Analyse the Results of Test So now the important question, how long should you wait before analysing the results. It totally depends on the traffic you receive. If you receive more than 100s of visitors per day then you analyse the result in just few days. If your traffic is less you may have to wait for little longer i.e. a week or so.

To analyse the result you will need google analytics software. Check the stats of two landing pages, try to find the percentage of the visits rather than number of visits. Main focus should on bounce rate of the pages. Find out which version of landing pages has got more conversion and their differences. Among both whichever was better implement changes to other one. Then get on next test.

Tweak Your Landing Pages and Continue After completing first test tweak you’re landing pages to perform A/B spilt testing. You can perform any number of test to discover which one works well. Once you have tested header, call to action you can also go on with testing of images which you use in the landing pages and also can play with the colour combination. You can find out ,is there any other variables that could affect the performance of landing pages

A/B spilt testing looks complicated but it’s one of easiest way of testing landing pages. Always remember concentrate only on one variables at a time. Be patient to wait on result and makes changes accordingly. Learning the different ways, increase the conversion make better landing pages.

How Market Research Can Improve Conversion Rates?

How Market Research Can Improve Conversion Rates?

First of all, how do we know if we’re reaching our target effectively? How do we know what the customer is looking for? Market research is the number one tool will give a clear picture of what the customer wants so that we can properly address the needs of the market.

The question now is: how will market research help? By using market research, you can tweak your marketing strategy to entice the customer more effectively. Market research helps us improve our conversion rates in this way, among others.

Primary Research Market research can be done in many ways. You can use methods like sending questionnaires or taking a survey of your mailing list, just to name a few. This way, we can ask questions related to products and services to find out what it is our customers are looking for, as well as finding out how to improve those services. By doing this, we’ll have a better indication of the needs of the customer so that we can improve and update products and services.

Secondary Research Now we can gather the information we’ve acquired through other avenues and external sources. You can look for consumer reports in your niche to get more in-depth information, such as how big your industry is, what the sales were last year, and so on. This research will give you an idea of what percentage of the market you have reached and how much your marketing reach has grown.

After finishing primary and secondary research, put it all together in a document and analyze everything. When analyzing your research, you have to look for trends. Trends can be categorized as common responses to surveys, questionnaires and practices being used by the competition. Using these areas will allow you to implement the changes you need in your marketing strategies.

Target The Customer’s Needs Make use of the suggestions given by customers to develop better calls to action and headers. Implement these better ways with your products and services, both of which cover the customer’s primary needs and interests. In this way, you can create content, products and services that appeal to your market base.

Follow The Lead Always make sure that you are using an effective channel for marketing; follow the leader, but avoid imitating the competitor too well. Nobody likes a copycat, so you shouldn’t use the exact marketing strategies that others use. Just improvise them in better ways than their business.

Regular Market Research Perform market research on a regular basis; it’s not something you perform just once. Yes, it also depends on what type of market you are researching. In can be anywhere from a quarterly to a yearly basis. Always ensure your research is fresh, which will keep you on the right track. The basic aim is to learn about your niche’s audience in order to create better content according to their needs through effective advertisement. This, in turn, will increase your conversion rate. That’s why it’s a must for any business!

Can Online Business Get You Into Trouble?

Can Online Business Get You Into Trouble?

If there’s one thing we know, it’s that online marketing is a good way of making money through an existing online structure. It’s a gold rush for many people. However, we have to be careful about the future because as of right now the internet is unregulated; this can change at any time. Still, there are always ways of doing things.

Say, for example, that if enough people mark your emails as spam, you’ll eventually get banned on whatever email provider you use. If this happens, you’ll have to close everything down and start all over again. No, that won’t put an end to your business, but it’s a pain to get it back up and running and can cause delay. There will also be the additional expense of buying new domains, setting up pages, and re-establishing your auto-responder, not to mention the opportunity costs associated with being offline.

Keep one thing in mind: you are breaking the law when you send emails to people who haven’t invited you to do so. There’s a law called the CAN-SPAM Act. It stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and regulates commercial emails. This is the law that gives people the right to unsubscribe to any emails they don’t want.

Let’s say that somebody asks you to take them off your email list; you have to do it because not only is it a good business practice, but also, if you don’t, you’re subject to fines. Fines are per email violation, so they tend to add up fast. This law also explains the requirements for what you can put in the subject line of your emails, the “Sender” and “Recipient” lines, and other elements of the email.

Normally, people think that buying leads is the quickest way to build your list. In reality, it’s a bit expensive. This kind of lead has lower conversion rates and can harm your reputation. You can even be subject to paying fines or being banned. What I’ve noticed is that many autoresponders, such as MailChimp or ImicaMails, don’t let you easily use plugins or import leads to your list. If they let you at all, you’ll be required to have relevant opt-in data. You might have to enter them manually, which is time-consuming and, given the low conversion rate, is probably not worth the effort.

When you import leads using these services and others like them, you have to make sure that the people on your list have given the person you bought the leads from permission to sell or give them to third parties. In other words, you must be able to prove that your leads have opted in to receive third party information. That means that, in addition to the email address, you will also need to provide the opt-in date, the website it was opted in from, and so on.

Companies that sell leads legitimately are going to be able to provide you with all this information. Those that are less reliable will not. So, if the leads you buy are accompanied by this critical information, that’s a good indicator that you’re getting high-value, legitimate sales leads for your money. Being careful and working within the law is important for any business, whether it’s online or offline.

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