How to create personalized experience to Increase Conversions?

How to create personalized experience to Increase Conversions?

Experience of the customer on your website will have major impact on our conversions rates.  I.e. website is more effective this way than the fact that it loads quickly and easy to navigate. So attention needs to be paid for overall user experience.Let’s find out how to create a personalised experience to increase conversion rates.

Examples of Personalized Experience

When you improve your user experience on website, customer tends to come back. Which helps to increase the conversions rates. Here are few ways I think would improve the user experience.

  • Analyse your website traffic.
  • Create a localised experience.
  • Creating a sign-in option
  • Personalised email marketing
  • Include personalised ad
  • Personalised direct messages.

Analyse Your Website Traffic

First of all, analyse your website traffic and know what exactly the visitors are looking for. Try to pay attention to page which have more number of hits.With analytics software you can find out the beneficial information like demographics, age, gender and location of the visitors. Using this information, you can tailor according to preference of the visitors and demographics. Like If you targeting older generation you don’t want flashy graphics and if you are targeting young people you don’t mind flashy graphics can also take advantage of video and social media.

Create a Localized Experience

After Analysing the information, you can get on with personalisation steps i.e. localise the user experience. This means including the information or content for the people of specific region.

Create a Sign-in Option

This is another way of personalisation, by allowing visitors to be a member and sign into the website.   Like Creating a different colour layout of dashboard for the basic members.You can combine this sign option with other programs like membership plans rewards programs etc. This will enable the customers to view orders, track progress or use the other products and services.

Include Personalized Ad

Based on the browsing habits of the people and age group visiting your website, you can place ads of amazon or affiliates ads.For example, after browsing amazon products if they visit your website they will get recommended products based on their recent browsing activities.

Personalized Direct Messages

Whenever you send a direct message to user or members on Facebook or any other social media site, always remember to include their names in you messages. Never create generic auto response to send messages instead type a quick message.

If you want to type a detailed message you could copy paste the important information and hand type intro or ending messages.These Small steps can make difference when it comes overall user experience of your and website buying your products and services.Basic aim of personalising user experience to make visitors more comfortable and fell at home when they on your site. This can also build trust to help to gain traffic.

How to write attention-grabbing headlines?

How to write attention-grabbing headlines?

We all know that attention-grabbing headlines are very useful for our marketing strategy, especially when it comes to increasing conversion, be it any form. Email marketing or content marketing – only this decides what you should expect from the content.

So the question is… do you have to be professional to write catchy, attention-grabbing headlines? Not really! Any one of you can write great text for emails, blog posts and landing pages. Let me give you a few examples on how to go about it.

Summarize your content The first step to writing an attention-grabbing headline is to just write a sentence which summarizes the main point of the content. Don’t worry about phrasing it correctly. Then, improvise the sentences to fit into a single line. For example, this article is about how to write attention-grabbing headlines, but this might not be as effective as how a professional would have done the job. You can polish it if you need to make it better.

Use numbers in headlines Whenever possible, use a number in your headline. This can be applied to any headline for emails, blog posts or marketing campaigns. Numbers are always effective because they create a focal point in your headline. If you are providing tips or a list in your content, always consider using numbers in your headlines. For example, if you are writing about a certain number of ways to do “X”, then try to add that number to the original headline you have created.

Include adjectives Adjectives are powerful descriptors. Try to include adjectives in your headlines that will help to inspire your readers and grab their attention. Just to give a few examples, here are some adjectives that work well in headlines:

Excellent, effective, fantastic, important, essential, valuable, simple, etc.

Keep the headline short This step is very important. Google has done research on headline lengths and recommends around 70 characters. While character count is vital, you should also keep in mind what words you’re using. Your headline in emails and blogs can be used as your title as well. Studies suggest that a title with 10 to 12 words performs well, but you can go as low as 8 and as high as 14. However, it’s best to stick with the recommended 10 to 12.

Use a focus keyword Using the Google AdWords planner tool is a good idea to find the focus words (keywords) that will enhance your content. If you make sure to include a focus keyword in the heading, well, it’s good! Try to read the headlines as if you were the reader and see if they grab your attention.

You can use these ideas to write any type of headline and improve your conversion for landing pages, blog posts or click rates. With these tips, you can create a list of a few headlines and see which one is best among those by doing the A/B split testing; this will help you find out the effectiveness of your headlines so that you can narrow your choices down. Now, go through older blogs and landing pages and see if you can work on a previous headline with these ideas.

How To Reuse Existing Content?

How To Reuse Existing Content?

For people who are regularly spending money on content for their blog posts, it is understandable how frustrating it can be to see your content come and go. Outdated or irrelevant content is no longer of any value to your website, and blog posts from months or years ago are no longer read. If you get stressed when some of your good content goes unnoticed, don’t worry. There’s still hope!

Content can be reused in new and different ways. However, a lot of entrepreneurs go about reusing content the wrong way and get penalised, which decreases their ranking in search engines. So, how can we reuse content without getting punished like others have? The truth is that you can republish the content as long as you do it the right way. Here’s how to do it.

 If you want to publish duplicate content, it is very important for you to let search engines know by including a canonical URL. Canonical URLs are used for news aggregator websites and syndication of articles (these are only a couple examples). It’s a big business.

If a search engine finds that these news sites are using syndicated content, it has to punish all sites doing the same thing. This would mean that the news would have trouble staying at the top of the search engine’s ranking. The solution to this problem is the canonical URL. The code would look something like this:

<link rel=“canonical” href=“http://anywebsite.com/post” />

By adding a canonical link, search engines know the content they are crawling is a duplicate of another URL. This link has to be placed in every piece of content you are republishing, either at the very beginning or the very end. One more thing: it is important that you don’t edit the content that you are reusing. Yes, you can get .rid of any grammatical errors you may find, but don’t edit the content itself, otherwise the search engine will still count the pages and posts as separate.

Never use your canonical link as a form of black hat SEO. It should only ever be used in the proper context. If you don’t follow this rule, you could end up causing more damage than good with your canonical URL, thus defeating its purpose. As I said, you should use the actual link either at the beginning or the end of duplicate content (the URL will link back to the original content). This becomes beneficial if you are syndicating your content to use on other sites. Every time you publish, you are adding another backlink.

I think republishing is a better way to get more value out of the content that you pay for if you have a tight marketing budget per month. Rather than letting your content go to waste, consider using canonical URLs to republish them.

You can republish content to a different website tht you own, or you can allow other websites to republish your content by using the provided canonical URL link. If you have old content that you would like to republish, make sure that you’re going about it the right way.

How To Make Mobile Marketing Effective ?

How To Make Mobile Marketing Effective ?

How to make mobile marketing effective and why?

In recent past over 50 percent of the google searches are made from smart phone or tablets, so we have to have mobile marketing strategy otherwise you may not reach the as many as users you would like to.People think the mobile marketing is just about creating responsive web designs. It has more to it than that. There are few steps which will enhance your mobile strategy.

Improve Your Local Search Optimization: First and most important point search optimisation. Google always tries to include geographical relevant result to anybody searches. Google prioritises the results on based on locations when any mobile preforms a search. If you operate local business this is must you have to include business names, address phone number etc. along with it you can geotag your webpages you can make use of online tools that can automate submission to local directories.

Optimize Your Page Speed: Next important step would be optimise speed of the page, most of mobile  users will not have high speed internet, if you have big sites it will take long time to load, so need to have fast loading page. If your site takes long time then they will go on to another site. People won’t wait for any site to load for long, majority of people only wait 6 to 10 sec for page to load. Use speed test to determine how long takes to open. See if it crosses 10 sec test barrier. To improvise more you can trim the website or removing certain feature as well.

Don’t Block Scripts or CSS: Because of the advances in technology nowadays we don’t have problem in running JavaScript on mobile device all the smart phone and tablets can load java script and other files. This was problem before because mobile devices were not capable of JavaScript. Hence limiting the SEO on mobile device in search results.

Pay Attention to Your Analytics: Analytics are most important thing. When you use Google Analytics and other services to monitor website traffic, and also the behaviour of your mobile and desktop users. Compare the bounce rate of mobile user and desktop users. By doing do so you can understand if your site is takin to load or mobile users having trouble in accessing the website or else you have problem in call to action button.

Whenever a strategy seems ineffective, it is important to take a fresh look at the steps that you’re taking. These aren’t the only steps that you should take to improve your mobile marketing efforts. But, they’re a good start.

If you find any strategy seems ineffective, it very important have different look or fresh look at it. You can also improvise the mobile marketing strategy according to behaviours of the users.

Is Information Marketing Business Right For You?

Is Information Marketing Business Right For You?

Is information marketing business right for you?

There is vast amount of information we all encounter in our daily lives. These overload of information don’t allow us to process efficiently on what we want.Information marketing helps to get into process of resolving this problem by making it easy for the people to get to the information they want quickly and efficiently as possible. Some of the featured products are created once and then sold many times.

So what are info products……Info products  includes books, eBooks, DvDs, video downloads,workshops,mp3s,audio books slide show and many others info products.

Here challenging Question is what information product to sell? Answers is very obvious, products which has got high demand. If there is lots of costumers who wants a particular kind of info product you sell or promote, you have strong chance of having strong sales and good profit than if you would have few costumers looking for types of info products you sell. So choosing the info product is difficult, you have to choose the product with which you are familiar .This helps you to have conversation with the costumers and explains about your products. If you are not familiar with your own info product, it is likely that your customers will stay away from you.

Now the question is how much money can be made by selling a particular info products. Simple rule is, if you have plan for low profits margins you are going to select more info product and work a lot harder just to hit the minimum revenue targets you have set. So look for the info product which has got broader consumer base, things you are familiar with and also has high profit margin.

How to find such kind of products? First and most important thing is finding your niche. In which you have to focus on subset of large market to particular type of info products. Few of the popular niches are weight loss info product, sport info product or dating   and relationship info products.

Niche market are basically specialist market where you try to sell only particular type of product as compared to mass market stores.By choosing the appropriate niche you can develop an interest and become expertise. This will make you authoritative to your customers. You will have enough knowledge to explain about the products you sell. Niche market will allow you to stay focus on particular type of costumers, if online marketing is your niche you can create business around that kind of product, events and workshop. So identifying the niche helps to narrow down the scope of efforts making it more manageable.

How To Build Credibility With Social Media?

How To Build Credibility With Social Media?

Social media marketing and email content marketing have the biggest advantage over the old marketing methods because they’re target-oriented, faster and less expensive. In fact, they’re almost free.

Before using these methods, we need to understand one important thing – the internet is here to stay. That means that whatever you post will forever be accessible on the web, and it’s nearly impossible to scrub from the record, so you need to be very careful about what you post.

In many cases, internet users’ social media accounts were suspended because of inappropriate posts containing graphic pictures or materials that were otherwise unsuitable for public viewing. Whenever new technology hits the marketplace, there is a learning curve as people try to explore and gain knowledge. This is what is happening in online business.

The rule of thumb is to always be professional whenever you deal with social media posts and emails. Take care and make sure that your media is free from objectionable materials. It’s very important that your post is interactive, positive, fun, approachable and free from any kind of questionable language, as well as racist, sexist or offensive materials that could upset any group. Steer clear of political views too.

Whatever you write shows who you are. It will always be online, which means it can come back to bite you when you least expect it. Always be sure about what you convey. Basically, be professional, and it will help you avoid getting into trouble later.

When it comes to email marketing, I would say the biggest advantage is automation. Automation can create lists, perform routine maintenance, capture email addresses, track who clicks your links, and much more. You’ll know who’s doing what, when, and where they’re doing it. Your auto-responder will automatically send emails to each and every person on your list without you needing to be involved. You can also categorize the list in order to cut down on emails sent to the wrong address or people who don’t need your emails.

To keep your list timely and accurate, you will need to do some maintenance tasks. Maintaining a good relationship with your customers means you should have an opt-out box included in every email you send. Opt-out options are a must because they ask the customer to confirm if they would like to stop receiving emails and promotions. This means there’s a double benefit. First, it shows that you care about the customer and what they want. Secondly, it helps you clean those who aren’t interested in your products off your list.

If your customer asks you to stop sending emails, you must stop immediately. If you don’t, there’s a good chance your account could be suspended or banned from automation services, putting you out of commission. Thankfully, it’s only temporary. Another way of tidying up your list is to stop sending emails to recipients if they fail to respond after several attempts. Don’t worry; your auto-responder will take care of all the behaviors of the recipients and will terminate automatically. Monitoring the social media landscape is vital to your success.

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