How to Repurpose Your Content in a legal way?

How to Repurpose Your Content in a legal way?

In online marketing it requires time and energy to create content. If you are outsourcing to create content, you may require money to do so. Worst part is if the blog what you made some time ago that became old and doesn’t help you to bring traffic to your website.

Let me tell one thing, you can reuse the content in different ways so that you are not penalised by search engines. This includes:

Add new facts to your content

Change the format of the content

Convert our present list to various posts

Use a Combination of These Tips

Add new facts to your content

Fastest solution is to take out the old content which hardly fetch you any traffic and update with new information and facts which is relevant to this point of time.

Always keep in mind when you update your post add on to bottom of the post. So that people would know that you have update the older post. This would depict your honesty in all aspects of marketing.

So question is what to add? It can be anything new information or facts about the post, you just have make sure your information is relevant today’s world. If your information is no longer relevant today, then changes what you making doesn’t make any sense.

Change the format or compile the content

Changing the format means they should have similar kind of themes not exact same topic we had earlier. Try to compile the themes and content in new format

You can create an eBook depending upon how many post you have or else can expand the post. In   eBook you can create each posts as a chapter and add introduction and conclusion to the eBook. After creating eBook publish them on online publishing site or amazon or offer from your landing pages.

There is another option If you don’t want to compile or convert posts into new format. You can take old post create a short video using the content of the video. If not video you can also create podcast or infographics. You can decide yourself which format to go for or best suites you.

Convert our present list in the post to various posts

For example, you have an article or post which has for various tips. You can convert each and every tips into article of its own create a new post on its own. Say you have 10 tips then you can create 10 separate article of 10 tips.

Use a Combination of These Tips

you can combine all the tips or methods of using old post by create video on some tips or cerate eBook with using all of post or else you can create new post out of one of the tips from any of your own post. There are many possibilities you can play with.

But the bottom-line is just because post are old doesn’t mean that it should go waste. It can be used again in better way by reusing it and get more out of it.

How to Use Metadata to Increase Your Search Ranking?

How to Use Metadata to Increase Your Search Ranking?

Everybody knows that there are many components to search engine optimisation. Main focus is always on internal links, site structure, mobile optimisation, building backlinks and keyword search, there are other factor that needs attention too, that is metadata which his integral part of SEO as well.

Now what is metadata? i.e. data which refers to other data. Web page metadata helps search engine determines what types of contents are there is webpage most important ones are Title, description and structured data.

 Web Page Title and Description

Metadata is set to grab attention to title and description of your webpage.  If you don’t specify the metadata search engine pick up the first link of the article of your web page.

Always write attention grabbing title which helps people to pay attention and then search engine. Here you can use same technique as you use for creating effective headlines for landing pages.

In description don’t copy the title itself, provide more details about the article or content of your webpage.

Target keyword should be included in title and description.

Make sure you use the target keyword in to the title and description. but don’t over use in description, no more than 2 times.

Make title easy to read and understand. always remain within the limit which is set by google. Description should be between 150 and 160 characters and title should be less 65 characters.

Find and Include structure data on your web pages

There is increase in structured data off late. So internet marketers are using structured data which helps to improve the way search engines read the content. Because of this you can add additional information which in turn optimise of search results.

Try to use several types of structured data mark up. One that uses more structured data is promoted and highlighted by schema.org.This is open community which help to increase the use of structured data on web pages.

By using structured data, you can describe your webpages as blog post, a product page, a business directory or any other type niche based page. And also identify author of page, name of business beneficial details like contact information.

Test of Structured Data.

To find the structured data, go to schema.org website you will find the instructions about data on your webpages all the list of recognised data. Structured data can be used using plugin.If you are building a website or If you are well verse with html and php of webpage, you can add directly as well.

For testing you can us google webmaster any other online tools after adding structured data to webpages. This tools will help find whether or not search engine will find your structured data which you have added to webpages.

Optimal use of structured data is very useful to increase the search ranking. There are plenty of online resources where you get step by step process of implementation.

 

How to include Local SEO in your Marketing Plans?

How to include Local SEO in your Marketing Plans?

As an online entrepreneur, your major marketing plan are always focused on global market or regional market. But we always forget about local market which can help to gain new customer and increase sales.

There are numerous benefits of local market marketing, you can increase the possibility of getting more clients in that particular region, helps in increase worked of mouth advertising and also helps you with competition, ultimately gives you increase in sales.

Following are few methods by which you target local market using SEO.

 Find the market which are likely to use your product.

First of all, your aim is to find local markets which are likely to use your products and services. By using google trends you can find out which region is in search for products and service your offering.

You can also perform keyword search as you do for any webpage and find out most popular terms. This gives you overall picture of which market you would target.

Make a Landing page which is location specific.

To target a local market, determine the local market then you should optimise the existing landing page or creates one which is location or region specific and also you can customise totally to the local market.

You have also optimise the content for the local audience. Work with relevant keyword phrases for your content. Always Be careful while using keywords, it should not affect readability of the content.

It is good to add location specific keywords phrases to headline or sub headlines and also can make effort to add to SEO description and title of landing page.

Local ad campaign

Next important step is to advertise online using local advertise channels or even you can setup ppc ads targeting campaign to local market and cost of ppc is also less than, if you target to the whole country. Same applies to all different find of social media ads.

Give special Promotion Offer to Local Market.

By providing offer or special promotional offer in your ads and marketing content, create an emotional engagement with the customers and shows the customers that you care about them.

When customers are convinced that is offer is for local market, chance of conversion rate is more. And also always create a sense of urgency in the offers. So that customers should know they have to act asap to receive this special promotion offer.

 Track and monitor the result and Local traffic.

Once these above methods are implemented most important things to monitor the local traffic and results. Evaluate the marketing cost and return on investment. And also see if you are getting good result with these marketing methods.

Don’t always try to sell or promote products on global market because your products can be bought from anywhere in the world. You can easily reach the local market costumers with the same product and achieve better conversions. Start targeting a local audience. Get ranked higher in local search results and boost your sales.

How to Increase the Legitimacy of Your Website?

How to Increase the Legitimacy of Your Website?

Question to ask, would you like to buy something from a website you have never heard of? obviously answer would be No. So you can’t expect other people to buy stuff from your website without proving your authenticity of your business. Isn’t that simple.You just need to add few basic information on to your website. This will build up the trust of the visitors. And also helps to increase your SEO.

So how does it all work, Google and other search engine hire assurance testers. They visit the website that appears on search results. They rate the authority of website based on relevance of webpage to the search query.

You have to take of care of the criteria that these testers use. By doing this you can ensure that your website appears authentic and legal.

Add contact Information Testers mainly look for contact information details to judge the authenticity of your website. And if they are not able to find contact details then they assume that you are trying to hide something.

Always make sure that your phone number or email address are added on any page of your site. Best way to do is to add contact information in the footer of your website. Or else you can have separate contact information page with all the contact details, as long as it appears on main menu of your website.

Adding an address on your website This is up to individual, if you want to add address to your website or not. Actually there is less need of address, unless and until you have your physical office. If you are working or operating from home, you can avoid adding address to your website. But this can limit the authenticity of your website though. To make this up, you can purchase PO box number to local post office.

Avoid too much of advertisement.Next important step is to avoid too much of advertisements. This is also an important criterion for testers when they review the website. You should only have one advertisement on top third area of the website. Top third area is standard visible area in desktop and laptops before scrolling down. Either put ads above header or to your sidebar not both. You can even put additional ads further down the page but not near the top of the website as one ad is more than enough at the top.

 Fix all the Broken Links You should regularly check If you have any broken links. Because if you have lot of pages and you often delete, move pages and make changes to your website, link tends to break. And it will have bad impact on visitors and leave, if they see 404 error on your website

Always Proof read Content  As a last step, you should always proof read the content and clear all the spelling and grammar mistakes. A reader sometimes overlooks occasional error here and there. But if they notice error in every line or paragraph it will be hard for them to go through your content.

You can use these tips to increase the legitimacy of your website by meeting all the specific criteria, which will help you to get traffic and income. Ultimately show the visitors your authenticity of your business..

How to create personalized experience to Increase Conversions?

How to create personalized experience to Increase Conversions?

Experience of the customer on your website will have major impact on our conversions rates.  I.e. website is more effective this way than the fact that it loads quickly and easy to navigate. So attention needs to be paid for overall user experience.Let’s find out how to create a personalised experience to increase conversion rates.

Examples of Personalized Experience

When you improve your user experience on website, customer tends to come back. Which helps to increase the conversions rates. Here are few ways I think would improve the user experience.

  • Analyse your website traffic.
  • Create a localised experience.
  • Creating a sign-in option
  • Personalised email marketing
  • Include personalised ad
  • Personalised direct messages.

Analyse Your Website Traffic

First of all, analyse your website traffic and know what exactly the visitors are looking for. Try to pay attention to page which have more number of hits.With analytics software you can find out the beneficial information like demographics, age, gender and location of the visitors. Using this information, you can tailor according to preference of the visitors and demographics. Like If you targeting older generation you don’t want flashy graphics and if you are targeting young people you don’t mind flashy graphics can also take advantage of video and social media.

Create a Localized Experience

After Analysing the information, you can get on with personalisation steps i.e. localise the user experience. This means including the information or content for the people of specific region.

Create a Sign-in Option

This is another way of personalisation, by allowing visitors to be a member and sign into the website.   Like Creating a different colour layout of dashboard for the basic members.You can combine this sign option with other programs like membership plans rewards programs etc. This will enable the customers to view orders, track progress or use the other products and services.

Include Personalized Ad

Based on the browsing habits of the people and age group visiting your website, you can place ads of amazon or affiliates ads.For example, after browsing amazon products if they visit your website they will get recommended products based on their recent browsing activities.

Personalized Direct Messages

Whenever you send a direct message to user or members on Facebook or any other social media site, always remember to include their names in you messages. Never create generic auto response to send messages instead type a quick message.

If you want to type a detailed message you could copy paste the important information and hand type intro or ending messages.These Small steps can make difference when it comes overall user experience of your and website buying your products and services.Basic aim of personalising user experience to make visitors more comfortable and fell at home when they on your site. This can also build trust to help to gain traffic.

How to write attention-grabbing headlines?

How to write attention-grabbing headlines?

We all know that attention-grabbing headlines are very useful for our marketing strategy, especially when it comes to increasing conversion, be it any form. Email marketing or content marketing – only this decides what you should expect from the content.

So the question is… do you have to be professional to write catchy, attention-grabbing headlines? Not really! Any one of you can write great text for emails, blog posts and landing pages. Let me give you a few examples on how to go about it.

Summarize your content The first step to writing an attention-grabbing headline is to just write a sentence which summarizes the main point of the content. Don’t worry about phrasing it correctly. Then, improvise the sentences to fit into a single line. For example, this article is about how to write attention-grabbing headlines, but this might not be as effective as how a professional would have done the job. You can polish it if you need to make it better.

Use numbers in headlines Whenever possible, use a number in your headline. This can be applied to any headline for emails, blog posts or marketing campaigns. Numbers are always effective because they create a focal point in your headline. If you are providing tips or a list in your content, always consider using numbers in your headlines. For example, if you are writing about a certain number of ways to do “X”, then try to add that number to the original headline you have created.

Include adjectives Adjectives are powerful descriptors. Try to include adjectives in your headlines that will help to inspire your readers and grab their attention. Just to give a few examples, here are some adjectives that work well in headlines:

Excellent, effective, fantastic, important, essential, valuable, simple, etc.

Keep the headline short This step is very important. Google has done research on headline lengths and recommends around 70 characters. While character count is vital, you should also keep in mind what words you’re using. Your headline in emails and blogs can be used as your title as well. Studies suggest that a title with 10 to 12 words performs well, but you can go as low as 8 and as high as 14. However, it’s best to stick with the recommended 10 to 12.

Use a focus keyword Using the Google AdWords planner tool is a good idea to find the focus words (keywords) that will enhance your content. If you make sure to include a focus keyword in the heading, well, it’s good! Try to read the headlines as if you were the reader and see if they grab your attention.

You can use these ideas to write any type of headline and improve your conversion for landing pages, blog posts or click rates. With these tips, you can create a list of a few headlines and see which one is best among those by doing the A/B split testing; this will help you find out the effectiveness of your headlines so that you can narrow your choices down. Now, go through older blogs and landing pages and see if you can work on a previous headline with these ideas.

Pin It on Pinterest