Promote Your Business on Pinterest

Promote Your Business on Pinterest

Promote Your Business on Pinterest

One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience.

But why use Pinterest? Pinterest is a social media network that allows you to share your story with an active audience who will provide excellent feedback. Post photos relevant to your business, and start promoting your business through this growing social media platform.

Share Who You Are

When it comes to Pinterest, share what makes you or your business stand out, not what you sell. There are creative ways to make your posts pertain to you without begging followers to buy your product or service.

Pinterest’s top interests are usually fashion, craft, home decor, and kids. Use your resources and creativity to put a twist on your brand that aligns with the audience you want to reach.

Find a Partner

One of the benefits of Pinterest is that you don’t have to go it alone. Invite other, more influential Pinterest users to contribute to your board, providing the potential for gaining new followers and expanding your exposure.

Make sure you don’t overdo it though. Invite one guest poster at a time. You don’t want to confuse or inundate your followers with too much information. Allow each guest poster the opportunity to create their board.

Connect with Followers

There’s nothing wrong with making your Pinterest board more human. None of us are perfect, and many companies are going the direction of pointing out their imperfections and using them to connect with their customers. Humanizing their platform makes their brand more approachable.

A great way to do this is by using the resources available to you. Your staff, your hometown, your city, and your neighborhood are all excellent sources of inspiration. Showing your followers you want to connect with them on a personal level can make a big difference.

Offer a Contest

One great way to promote user engagement is a contest. Offer users a reward for gathering pins and creating boards that pertain to your business. Once the board is formed, users enter the competition, and suddenly they’re engaged and participating!

Contests can have an exponential impact across Pinterest, as participants share their submissions with followers, who then continue the trend. Use a hashtag for your contest to make sure you can track those who entered.

Inspire Your Audience

Make the most of your pictures by providing your followers with high-quality, stunning photos. Create posts that appeal to your followers and the things of interest to them. Even if you don’t think you have a particularly Pinterest friendly brand, think outside the box to create fun and innovate pictures that inspire and promote your brand.


As with most social media platforms, it’s essential to promote your brand on other networks. Don’t settle for just throwing something up on Pinterest and hoping it sticks. Link your post to your Facebook page or your Twitter account.

Showcase your content on Instagram. Give your followers (and potential followers) the opportunity to see who you are and what you offer.

Take a few minutes out of each day to pin things that interest and inspire you. Continuously show up on your followers’ feeds so that they see you are engaged and connected. Make a concerted effort to interact and reach out to your community by repinning, liking, or commenting on posts.

With the right strategy in place, you can make your business front and center in the minds of your audience. DFY’s lead generation system can help.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Building Trust with Social Media

Building Trust with Social Media

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.


Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.


Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

 The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

 This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience. For more information, you can check out DFY’s lead generation system

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.


The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.


At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.


Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.


OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.


Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

4 Ways to Use Social Media to Obtain Converting Leads

4 Ways to Use Social Media to Obtain Converting Leads

4 Ways to Use Social Media to Obtain Converting Leads

Obtaining high converting lead is most essential part of online or internet marketing. There are many tools to accomplish this but one of most cost effective are social media which we all know it.

Social media can enable millions of people to buy the products you offer without you shelling money on it.

You would probably already have started using social media. But my few tips can help you to leverage your own tactics to gain more high converting leads.

1) Choose the Right Social Media platform,

Stream lining your effort is most important, to gain better leads though social media. You don’t need to have account on every social media platform don’t spread yourself out too thin.

Every online entrepreneur needs to have Facebook account. In addition to that can have twitter and other one or two platform, always stick to basics.

Consider your target audience when it comes to choosing 3rd or 4th options. For example, Pinterest are more of content related, crafts, fashion, beauty and entertainment. Instagram is becoming more of brand promoting platform.

2) Target Audience with Paid Ads

Social media paid ads is better than traditional pay per click ads. You get many impressions and click compare to amount to spend on google ppc ads.

Always use target ads when use paid ads on Facebook twitter or Instagram. All social media platform allows to use targeted ads based on the interest of the person and criteria. this simple steps helps to boost the conversion.

3) Share Video info on Social Media

Another best idea is to share more video on social media which drives engagement and also result increase in conversion rate. When share post related to products and service add video to it.

In posts and tweets if you have more and more video, it is likely to get noticed they get more likes and shares. Video can also be shared in Instagram but length of video should not be more than 60 sec.

With creating marketing video, you can also create a short video of testimonials of satisfied customers. Your can also create some demonstration video highlighting pros and benefits of products and services.

Use these video to drive traffic to you landing page, High engagement means higher conversion.

4) Use Keyword Research for Tags

You choose the tag carefully on your social media posts that you give to keyword research for blog and paid ads. Do research to find right words which is reveals to the post and use as hashtags

Always place hashtags at the end of the content instead of word replacement and this makes it easier to read your message.

People use hashtag to search feature on their social media platform, it acts as search filters. Using right hashtags helps to attract right audience.

These ideas will help to drive converting traffic from social media account to your website. Make sure you use these suggestions with your social media marketing plan.

You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.

Your posting should be mixture of non-promotional and promotional posts to your followers in social media. If you do these in regular basis it would spike the referral traffic from social media.

Social media provides a great opportunity to gain more lead.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

How to Repurpose Your Content in a legal way?

How to Repurpose Your Content in a legal way?

In online marketing it requires time and energy to create content. If you are outsourcing to create content, you may require money to do so. Worst part is if the blog what you made some time ago that became old and doesn’t help you to bring traffic to your website.

Let me tell one thing, you can reuse the content in different ways so that you are not penalised by search engines. This includes:

Add new facts to your content

Change the format of the content

Convert our present list to various posts

Use a Combination of These Tips

Add new facts to your content

Fastest solution is to take out the old content which hardly fetch you any traffic and update with new information and facts which is relevant to this point of time.

Always keep in mind when you update your post add on to bottom of the post. So that people would know that you have update the older post. This would depict your honesty in all aspects of marketing.

So question is what to add? It can be anything new information or facts about the post, you just have make sure your information is relevant today’s world. If your information is no longer relevant today, then changes what you making doesn’t make any sense.

Change the format or compile the content

Changing the format means they should have similar kind of themes not exact same topic we had earlier. Try to compile the themes and content in new format

You can create an eBook depending upon how many post you have or else can expand the post. In   eBook you can create each posts as a chapter and add introduction and conclusion to the eBook. After creating eBook publish them on online publishing site or amazon or offer from your landing pages.

There is another option If you don’t want to compile or convert posts into new format. You can take old post create a short video using the content of the video. If not video you can also create podcast or infographics. You can decide yourself which format to go for or best suites you.

Convert our present list in the post to various posts

For example, you have an article or post which has for various tips. You can convert each and every tips into article of its own create a new post on its own. Say you have 10 tips then you can create 10 separate article of 10 tips.

Use a Combination of These Tips

you can combine all the tips or methods of using old post by create video on some tips or cerate eBook with using all of post or else you can create new post out of one of the tips from any of your own post. There are many possibilities you can play with.

But the bottom-line is just because post are old doesn’t mean that it should go waste. It can be used again in better way by reusing it and get more out of it.

How to Use Metadata to Increase Your Search Ranking?

How to Use Metadata to Increase Your Search Ranking?

Everybody knows that there are many components to search engine optimisation. Main focus is always on internal links, site structure, mobile optimisation, building backlinks and keyword search, there are other factor that needs attention too, that is metadata which his integral part of SEO as well.

Now what is metadata? i.e. data which refers to other data. Web page metadata helps search engine determines what types of contents are there is webpage most important ones are Title, description and structured data.

 Web Page Title and Description

Metadata is set to grab attention to title and description of your webpage.  If you don’t specify the metadata search engine pick up the first link of the article of your web page.

Always write attention grabbing title which helps people to pay attention and then search engine. Here you can use same technique as you use for creating effective headlines for landing pages.

In description don’t copy the title itself, provide more details about the article or content of your webpage.

Target keyword should be included in title and description.

Make sure you use the target keyword in to the title and description. but don’t over use in description, no more than 2 times.

Make title easy to read and understand. always remain within the limit which is set by google. Description should be between 150 and 160 characters and title should be less 65 characters.

Find and Include structure data on your web pages

There is increase in structured data off late. So internet marketers are using structured data which helps to improve the way search engines read the content. Because of this you can add additional information which in turn optimise of search results.

Try to use several types of structured data mark up. One that uses more structured data is promoted and highlighted by is open community which help to increase the use of structured data on web pages.

By using structured data, you can describe your webpages as blog post, a product page, a business directory or any other type niche based page. And also identify author of page, name of business beneficial details like contact information.

Test of Structured Data.

To find the structured data, go to website you will find the instructions about data on your webpages all the list of recognised data. Structured data can be used using plugin.If you are building a website or If you are well verse with html and php of webpage, you can add directly as well.

For testing you can us google webmaster any other online tools after adding structured data to webpages. This tools will help find whether or not search engine will find your structured data which you have added to webpages.

Optimal use of structured data is very useful to increase the search ranking. There are plenty of online resources where you get step by step process of implementation.


Pin It on Pinterest

Share This