How to Better Score Keeping for Lead Conversion?

How to Better Score Keeping for Lead Conversion?

How to Monetize Your Site Using Sponsored Posts

The way to find out how well is your business is doing, looking at the results of your marketing efforts. This will provide you the performance chart of your business to keep you, up to the market. Main purpose of business in is how profitable is business and how are you achieve it.

In order to keep the track of your development you need to decide on strategies which will give you the best measurement of your success. You don’t want to waste time creating the demand which isn’t really there, ending up with wasting money on marketing campaign. Here are some strategies to increase the customer base and improve the lead conversion rate.

Use Lead Scoring

Lead scoring help to find out whether it is financially viable or not. This method will allow you to assign a value to lead and also categorise them in to good sales or non-profitable sales. Large number of lead does not guaranty any conversion. Lead scoring help you to refine the quality of you leads and getting revenue from more good leads.

Conduct Market Surveys

You may not personally do this on your own, you may use the service of market research company to carry out survey for you or gather information on your behalf. This market research helps you how productive your products or servicer are for clients and how prospective for the clients.

This piece of information helps you to revamp your business products perceived by your prospects. Using this, you can offer a product which appeals to potential clients. Without this you, will be the owner of well structure business without any audience.

Try Purchasing Leads

There is another way to just to sit back allow the magic to happen by simply waiting for leads which generated come in. This decision you have to make keeping everything in mind as you have made marketing strategy. if you want to get paid off, make sure that these leads are high quality and coming from demographics were you want to target.

Don’t really blindly approach; lead generation company, you can request them to show the evidence other clients who have benefited from these purchased leads. Look at result of the other business similar to yours which have benefitted from these services, similar strategies and approaches.

While using any marketing strategies keep the track of marketing tool for performance of the business. Which will show how positively the business is affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through this done-for-you system link.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

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How to improve your content quality?

How to improve your content quality?

How to improve your content quality?

Online entrepreneur’s biggest obstacle is of generating fresh content every now and then. With paid ads and strong social media presence you can’t go that far. Ultimately you have to drive traffic to your website.

Best way is to publish regular new content for gaining traffic, increase your search ranking and building backlinks

But, traffic depends on how good is your content are.

For good content, entrepreneur tend to outsource the content to blog writer they create article for them, it is very hard to find blog writer who writes the way you thing and style in which you write. And also it is hard to match the brand.

Entrepreneur don’t have to be a professional writer to create a high quality of content for their own website. This skills of blog, ads, webpages and sales copy can be developed any time.

With these 4 tips, you can learn how to improve the quality of your content and reader engagement.

#1 Make a List of the Topics to Discuss

Before writing article, make a list of the topic, tips and ideas which you are planning to write and also can use these list to create your sub header.

Above rule can be used for blog post, product review and website copy or any sales copy. For example, you can make list of features for sales copy. Later can make each features as an individual paragraph with appropriate sub header,

Sub header is because it can help to break up the content so the reader can easily read the content an also stay on track with purpose of the content.

#2 Present the Main Problem at the Beginning of Your Content

Start with the problem with which you are going address. For example, at the beginning of this article I started discussing the problem of   generation a fresh content regularly.

Talk about problem earlier, highlight few pain points of readers and mention the way to solve the problem.

That should be overall structure of your writing with opening paragraph with problems and identifying the problem and how to solve it.

#3 Use Short Paragraphs to Improve Readers engagement.

Readability of the content depends on various factors. Designing a structure of content with sub headers which will help to break the content and also adding images can help to do this.

Proper writing will also make lot of difference is readability of the content. By using short words sentences and paragraphs. It is better to have average paragraph length of 2 to 3 sentences and

Please do not make mistake of over explaining a topic. Short paragraph will help to remain focuses on the main points that you want to address.

#4 Don’t Edit Your Content Until Finishing

Hold your editing skills until you finish writing initial draft. If you start editing as you write you will find it will take much longer to finish writing.

After finishing, proof read and use spell checker in word processor then read entire content line by line. As now you have few tips which will help you to generate content. It not hard but you require practice.

 

How to Use Metadata to Increase Your Search Ranking?

How to Use Metadata to Increase Your Search Ranking?

Everybody knows that there are many components to search engine optimisation. Main focus is always on internal links, site structure, mobile optimisation, building backlinks and keyword search, there are other factor that needs attention too, that is metadata which his integral part of SEO as well.

Now what is metadata? i.e. data which refers to other data. Web page metadata helps search engine determines what types of contents are there is webpage most important ones are Title, description and structured data.

 Web Page Title and Description

Metadata is set to grab attention to title and description of your webpage.  If you don’t specify the metadata search engine pick up the first link of the article of your web page.

Always write attention grabbing title which helps people to pay attention and then search engine. Here you can use same technique as you use for creating effective headlines for landing pages.

In description don’t copy the title itself, provide more details about the article or content of your webpage.

Target keyword should be included in title and description.

Make sure you use the target keyword in to the title and description. but don’t over use in description, no more than 2 times.

Make title easy to read and understand. always remain within the limit which is set by google. Description should be between 150 and 160 characters and title should be less 65 characters.

Find and Include structure data on your web pages

There is increase in structured data off late. So internet marketers are using structured data which helps to improve the way search engines read the content. Because of this you can add additional information which in turn optimise of search results.

Try to use several types of structured data mark up. One that uses more structured data is promoted and highlighted by schema.org.This is open community which help to increase the use of structured data on web pages.

By using structured data, you can describe your webpages as blog post, a product page, a business directory or any other type niche based page. And also identify author of page, name of business beneficial details like contact information.

Test of Structured Data.

To find the structured data, go to schema.org website you will find the instructions about data on your webpages all the list of recognised data. Structured data can be used using plugin.If you are building a website or If you are well verse with html and php of webpage, you can add directly as well.

For testing you can us google webmaster any other online tools after adding structured data to webpages. This tools will help find whether or not search engine will find your structured data which you have added to webpages.

Optimal use of structured data is very useful to increase the search ranking. There are plenty of online resources where you get step by step process of implementation.

 

How to create personalized experience to Increase Conversions?

How to create personalized experience to Increase Conversions?

Experience of the customer on your website will have major impact on our conversions rates.  I.e. website is more effective this way than the fact that it loads quickly and easy to navigate. So attention needs to be paid for overall user experience.Let’s find out how to create a personalised experience to increase conversion rates.

Examples of Personalized Experience

When you improve your user experience on website, customer tends to come back. Which helps to increase the conversions rates. Here are few ways I think would improve the user experience.

  • Analyse your website traffic.
  • Create a localised experience.
  • Creating a sign-in option
  • Personalised email marketing
  • Include personalised ad
  • Personalised direct messages.

Analyse Your Website Traffic

First of all, analyse your website traffic and know what exactly the visitors are looking for. Try to pay attention to page which have more number of hits.With analytics software you can find out the beneficial information like demographics, age, gender and location of the visitors. Using this information, you can tailor according to preference of the visitors and demographics. Like If you targeting older generation you don’t want flashy graphics and if you are targeting young people you don’t mind flashy graphics can also take advantage of video and social media.

Create a Localized Experience

After Analysing the information, you can get on with personalisation steps i.e. localise the user experience. This means including the information or content for the people of specific region.

Create a Sign-in Option

This is another way of personalisation, by allowing visitors to be a member and sign into the website.   Like Creating a different colour layout of dashboard for the basic members.You can combine this sign option with other programs like membership plans rewards programs etc. This will enable the customers to view orders, track progress or use the other products and services.

Include Personalized Ad

Based on the browsing habits of the people and age group visiting your website, you can place ads of amazon or affiliates ads.For example, after browsing amazon products if they visit your website they will get recommended products based on their recent browsing activities.

Personalized Direct Messages

Whenever you send a direct message to user or members on Facebook or any other social media site, always remember to include their names in you messages. Never create generic auto response to send messages instead type a quick message.

If you want to type a detailed message you could copy paste the important information and hand type intro or ending messages.These Small steps can make difference when it comes overall user experience of your and website buying your products and services.Basic aim of personalising user experience to make visitors more comfortable and fell at home when they on your site. This can also build trust to help to gain traffic.

How Market Research Can Improve Conversion Rates?

How Market Research Can Improve Conversion Rates?

First of all, how do we know if we’re reaching our target effectively? How do we know what the customer is looking for? Market research is the number one tool will give a clear picture of what the customer wants so that we can properly address the needs of the market.

The question now is: how will market research help? By using market research, you can tweak your marketing strategy to entice the customer more effectively. Market research helps us improve our conversion rates in this way, among others.

Primary Research Market research can be done in many ways. You can use methods like sending questionnaires or taking a survey of your mailing list, just to name a few. This way, we can ask questions related to products and services to find out what it is our customers are looking for, as well as finding out how to improve those services. By doing this, we’ll have a better indication of the needs of the customer so that we can improve and update products and services.

Secondary Research Now we can gather the information we’ve acquired through other avenues and external sources. You can look for consumer reports in your niche to get more in-depth information, such as how big your industry is, what the sales were last year, and so on. This research will give you an idea of what percentage of the market you have reached and how much your marketing reach has grown.

After finishing primary and secondary research, put it all together in a document and analyze everything. When analyzing your research, you have to look for trends. Trends can be categorized as common responses to surveys, questionnaires and practices being used by the competition. Using these areas will allow you to implement the changes you need in your marketing strategies.

Target The Customer’s Needs Make use of the suggestions given by customers to develop better calls to action and headers. Implement these better ways with your products and services, both of which cover the customer’s primary needs and interests. In this way, you can create content, products and services that appeal to your market base.

Follow The Lead Always make sure that you are using an effective channel for marketing; follow the leader, but avoid imitating the competitor too well. Nobody likes a copycat, so you shouldn’t use the exact marketing strategies that others use. Just improvise them in better ways than their business.

Regular Market Research Perform market research on a regular basis; it’s not something you perform just once. Yes, it also depends on what type of market you are researching. In can be anywhere from a quarterly to a yearly basis. Always ensure your research is fresh, which will keep you on the right track. The basic aim is to learn about your niche’s audience in order to create better content according to their needs through effective advertisement. This, in turn, will increase your conversion rate. That’s why it’s a must for any business!

How To Build Quality Back-link?

How To Build Quality Back-link?

Link building is always a very important part of SEO. Most search engines have altered their algorithms to accommodate others factors, so having quality links will always benefit search engine results. If you’re getting tired of spending hours trying to build backlinks without seeing any positive results, then use the following six solutions to build better links.

Link To Quality Sources

When you’re writing blogs or publishing content, try to link to quality sources whenever possible. This can be incredibly helpful to the reader because they’re getting good, reliable information. Adding quality links is always a benefit for websites and can help you establish authority. It’s also good practice for SEO improvement. Sometimes, the sites you link to reciprocate and link back to you, thus improving your online presence and authority.

Social Media Linking

As everybody knows, outbound links are also necessary to focus on in social media link building. What I’m referring to is essentially social media sharing of content as a part of your social media marketing strategy, which I’m pretty sure you do anyway.  It’s best to do this on a regular basis, and yes, it also depends on the amount of content you create.

What I’ve noticed is that people have little difficulty in finding topics to discuss on social media. Sharing content of any quality source on Facebook and other social media platforms can build quality links for your website, so when you curate your content, others may just share your content as reciprocal sharing.

Be Active On Community Forums

Forums are also important platforms to get quality backlinks. That doesn’t mean that you just paste your website link to any forum, though. It’s necessary that you are active and post relevant information and participate in discussions so that people get benefits from your presence there. As always, read the rules and regulations of the forum before you post.

Guest Blogging

Guest blogging is one of the most popular ways for building quality backlinks. If you are capable of writing blogs, you can guest post on other good traffic generating websites to gain more quality backlinks. It’s best to find an opportunity to guest post at least once a month; if you can guest post more often, that’s even better.

Create Informative Infographics

This is one of the most creative methods for obtaining quality backlinks. You can do a quick search, get the most popular post or content, and then convert the information into an explanatory infographic. According to research, people love sharing infographics, and they often use them in their own blog posts. This is the easiest way by far to build quality backlinks.

All of these solutions are very easy and straightforward. The first step is to include external links in your blog content and to curate social media. Take good advantage of various communities and forums to become authoritative in your niche. Guest blog is an effective way to generate backlinks. Most of all, create infographics that people will want to share. Whichever solution you choose, get started with it ASAP to achieve the positive results you want.

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