When you create your first website, only way and quickest way to expand is to concentrate on niche market. This means focusing on niche market. But the question is, have you reached this small market with your full potential?
To grow and expand in your niche market i.e. small market to global market you need time. Before going global you need to carefully plan the marketing strategy for global audience.
Going global means having larger audience and more competition which is totally different from targeting niche market. Following ideas might help you in your transition.
Don’t avoid you niche market
Always keep in mind where have you come from i.e. niche market. So don’t over see your niche market. You can continue targeting your niche market while you are aiming towards the larger audience.
Point I’m making is continue with existing strategy for niche market to maintain the sales, at the same time also work on new strategy to reach larger audience
No Politics and Religion Discussion in Marketing
When starting your marketing campaign, always be aware of what you say. Unless and until business is involved politics or religion, there is no need to discuss any of those topics through the social media.
What you state is very important when you are targeting a global market. Some countries are sensitive towards sharing of your discussion on social platform. This would create a negative reputation in certain region by your discussion of political and religion views. So you have to be equal to all the audience.
Convert marketing to advertising
If you see 2/3 of world population are non-English speakers. most of these even though they can speak English prefer to browse and shop online in their native local language.
It’s not that difficult to do add different language option on to your webpages. You can use google translate plugin for your website. But for advertising and marketing material you may not have this option.
But you can translate the marketing and advertising material to other language. There is an application to translate the content for you marketing efforts; if you marketing to India translate to Indian language if Japanese translate material to Japanese language.
Localise the Content to area or region
For global marketing campaigns, you have to create individual landing page for each city and content for each place, people, things that people in particular city recognise. This is localisation when target the multiple cities.
While translating use the phrase and wording that the local audience are familiar with and also the reference about landmark, details and facts about the place where you marketing.
Give an option of international payment gateway
The important considerations here are; which payment gateway you use. PayPal payments accepts other county currencies and have auto currency exchange. If you choose another option, make sure they have automatic current exchange. So if you ready for global market reach use these ideas to reach difference place region of the as part global marketing strategy.