Can Cold Traffic Make Money?

by | Apr 17, 2016 | Advertising, Live Events, Marketing | 0 comments

Can Cold Traffic Make Money? Online business gurus are always advising you to go with targeted traffic. They tell you to target the people who are already interested in your online business model because they’re the ones who will be buying your products.

There are few business models that pay you at the back end, and I happen to use one. To build credibility in online business, you need to give things time. Success doesn’t come automatically. However, you can still make money as soon as you get started. That’s where the type of business model you choose comes into the picture.

You don’t need to learn how to get traffic or master copywriting, email marketing, creating a website, and webinar selling all at the same time. The first thing you should learn is how to drive traffic consistently on a daily basis. To do this, you need to focus on one traffic method first.

Pick your traffic method. This can be solo ad banners, direct marketing, email marketing and so on. None are inherently better than the other, but each will help you develop the skills that could fetch you well over 50 clicks on a daily basis.

When I started working at my online business, I personally chose direct marketing. I printed a post card size leaflet and took to inviting people around the area to where my business workshop took place. This is what I mean by cold traffic. I didn’t even know if these people were interested in the online business or not, but I invited them anyway.

The only probability I saw was that the event was a walkable distance for many people, and guess what? Many of the people I invited decided to attend despite having no idea what my online business was about. Later, they learned what it was and went through the process of the workshop, and I started earning money right away.

There’s a common misperception that you can’t make big money in this business until you become a famous guru and build your own brand. That is entirely false. There are a few people that I personally know living in beach houses, operating successful million dollar online businesses.

Oftentimes, people try to skip the traffic part and start learning about how to build their own blogs, create products, or build a large email list. Skipping this crucial part of building your online business is ridiculous. These people are setting themselves up for failure! Until you, as a new online marketer, can consistently generate traffic to a link each and every day and put a lot of people in front of your offer, you haven’t a hope of getting paid.

This point is worth emphasising over and over again. First things first. What you need to learn as an online marketer is how to generate traffic. You are in business to generate both quality and quantity of the clicks to an offer, whether that’s through cold traffic or hot traffic.

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