How To Build Credibility With Social Media?
Social media marketing and email content marketing have the biggest advantage over the old marketing methods because they’re target-oriented, faster and less expensive. In fact, they’re almost free.
Before using these methods, we need to understand one important thing – the internet is here to stay. That means that whatever you post will forever be accessible on the web, and it’s nearly impossible to scrub from the record, so you need to be very careful about what you post.
In many cases, internet users’ social media accounts were suspended because of inappropriate posts containing graphic pictures or materials that were otherwise unsuitable for public viewing. Whenever new technology hits the marketplace, there is a learning curve as people try to explore and gain knowledge. This is what is happening in online business.
The rule of thumb is to always be professional whenever you deal with social media posts and emails. Take care and make sure that your media is free from objectionable materials. It’s very important that your post is interactive, positive, fun, approachable and free from any kind of questionable language, as well as racist, sexist or offensive materials that could upset any group. Steer clear of political views too.
Whatever you write shows who you are. It will always be online, which means it can come back to bite you when you least expect it. Always be sure about what you convey. Basically, be professional, and it will help you avoid getting into trouble later.
When it comes to email marketing, I would say the biggest advantage is automation. Automation can create lists, perform routine maintenance, capture email addresses, track who clicks your links, and much more. You’ll know who’s doing what, when, and where they’re doing it. Your auto-responder will automatically send emails to each and every person on your list without you needing to be involved. You can also categorize the list in order to cut down on emails sent to the wrong address or people who don’t need your emails.
To keep your list timely and accurate, you will need to do some maintenance tasks. Maintaining a good relationship with your customers means you should have an opt-out box included in every email you send. Opt-out options are a must because they ask the customer to confirm if they would like to stop receiving emails and promotions. This means there’s a double benefit. First, it shows that you care about the customer and what they want. Secondly, it helps you clean those who aren’t interested in your products off your list.
If your customer asks you to stop sending emails, you must stop immediately. If you don’t, there’s a good chance your account could be suspended or banned from automation services, putting you out of commission. Thankfully, it’s only temporary. Another way of tidying up your list is to stop sending emails to recipients if they fail to respond after several attempts. Don’t worry; your auto-responder will take care of all the behaviors of the recipients and will terminate automatically. Monitoring the social media landscape is vital to your success.