How to Improve Your YouTube Views and Conversion?

How to Improve Your YouTube Views and Conversion?

Video marketing is way to go to acquire new customers if not you are missing out. Video always drives traffic and provides higher engagement rates.

People always enjoy watching videos, so you can make use to showcase customer testimonials products details or demos. People using mobile devices prefer using video over the text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.

You have to have clear goal to drive traffic to your site from YouTube video or video on social media. You need a decide on what you are trying to achieve.

When your goal is setup and create video with the following few steps you can boost conversion rates and get more views.

 

Choose the Perfect Thumbnail

Thumbnail is most important element of your video when you upload. Because that is first thing people see when the results appear while search. Same thing determines whether to click and watch.

When you upload a video in YouTube, you can choose from screen grabs or can select any random images. it is better to take time create to own image for thumbnails.

Always make sure that thumbnail has got clear image with appropriate title or keyword over that image. This is to make people understand what is video all about straight away.

 

Use a Brand Image Consistently

It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.

When you are online entrepreneur it is better to have a brand image. Because it helps to attract more leads enough you are selling affiliate products. You should have   consistent brand image on social media or in use of video and across your website.

For example, if you have any specific colours for your website, use same colour combination on your social media and video which you upload. Also you can insert the title card between the scene using same themes of your brand.

 

Pay Attention to Length of Video

 

Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.

Viewer engagement is on peak only for 2minutes and then it goes down. So you have keep video to 2 min or less than that to keep up that engagement. You can create longer video when you have more content or information to provide.

For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.

If you aim for promotional and testimonials video s shorter would be better. And also can use this shorter videos for your landing pages. Always try to showcase feature and testimonials of the products and service you are selling instead of showing quotes.

 

Add a Clear Call to Action

The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.

You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.

Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”

Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.

How to Build a Better Reputation Online by Burying Bad Reviews?

How to Build a Better Reputation Online by Burying Bad Reviews?

Reputation in online business is very important because it can break or make change of success. To maintain good image in market place whether you are an affiliate or an own products seller.

You need bury a negative review asap, because when a customer gives a bad review it might cause your client to reconsider your products ultimately you could end up in loosing sale.

Typically, it is hard to let go bad review. Once it is posted it is there to stay, but using better reputation management you can let go these kind of bad review and limit the impact on the business in future.

Manage Negative Responses on Social Media

Biggest platform for negative feedback is social media, this is where people love to post their responses. You should have email alert system to so that you can track if someone mention you brand in post.

As soon you notice any negative response you respond asap. Quick response can defuse the situation and you get an opportunity to bury negative response.

If person leaves a negative response, respond them by sending the direct messages. By sending them direct messages find out how can you resolve the issue. If you action resolves their problem and they are happy with results, then publicly comment on initial comments.

Reply to initial public comments show that you have resolved the issue, but never include any details of the conversation that you had with the costumer.

Manage Negative Responses on Review Sites

If people leaves any negative response on the review site, it won’t be possible get that review removed. But you can the keep the costumer.

Same as previous tip if you could response theses reviews asap. And ask how can you resolve their problem and also ask if they need refund and discount. This kind of small step can build you reputation online.

Encourage Satisfied Customers to Leave Feedback.

The next step to overcome negative reviews is to encourage the satisfied costumer to give positive feedback. When you send invoice to costumer it should include thank you and remind them to write a feedback online.

It is not necessary to ask your customer to give positive review, but you can encourage them. You can remind the in order confirmation page or contact page.

Make a List of Bad Responses

You should start make a list of the negative comments to the products and services that your trying to sell. Consider the most common complaints.

If you receive same kind of feedback from many costumers, then there is some problem with you items you are selling. This is will help to identify the main issues in your products and service and can rectify.

If you make your own products or and responsible for the services, you can use this feedback to improve your offering. By delivering an improved product you can gain good review and comments.

In the end, the best way to overcome negative reviews to get positive reviews. At the same time, you can attempt to keep your customers happy. Respond to their negative comments in a timely manner. And, remember to encourage your satisfied customers to leave their feedback.

The best way to bury negative comments to get positive comments. At the same you can make costumer happy by resoling issues by responding them in timely manner. And also don’t forget to remind the satisfied customer to leave feedback.

How to improve your content quality?

How to improve your content quality?

How to improve your content quality?

Online entrepreneur’s biggest obstacle is of generating fresh content every now and then. With paid ads and strong social media presence you can’t go that far. Ultimately you have to drive traffic to your website.

Best way is to publish regular new content for gaining traffic, increase your search ranking and building backlinks

But, traffic depends on how good is your content are.

For good content, entrepreneur tend to outsource the content to blog writer they create article for them, it is very hard to find blog writer who writes the way you thing and style in which you write. And also it is hard to match the brand.

Entrepreneur don’t have to be a professional writer to create a high quality of content for their own website. This skills of blog, ads, webpages and sales copy can be developed any time.

With these 4 tips, you can learn how to improve the quality of your content and reader engagement.

#1 Make a List of the Topics to Discuss

Before writing article, make a list of the topic, tips and ideas which you are planning to write and also can use these list to create your sub header.

Above rule can be used for blog post, product review and website copy or any sales copy. For example, you can make list of features for sales copy. Later can make each features as an individual paragraph with appropriate sub header,

Sub header is because it can help to break up the content so the reader can easily read the content an also stay on track with purpose of the content.

#2 Present the Main Problem at the Beginning of Your Content

Start with the problem with which you are going address. For example, at the beginning of this article I started discussing the problem of   generation a fresh content regularly.

Talk about problem earlier, highlight few pain points of readers and mention the way to solve the problem.

That should be overall structure of your writing with opening paragraph with problems and identifying the problem and how to solve it.

#3 Use Short Paragraphs to Improve Readers engagement.

Readability of the content depends on various factors. Designing a structure of content with sub headers which will help to break the content and also adding images can help to do this.

Proper writing will also make lot of difference is readability of the content. By using short words sentences and paragraphs. It is better to have average paragraph length of 2 to 3 sentences and

Please do not make mistake of over explaining a topic. Short paragraph will help to remain focuses on the main points that you want to address.

#4 Don’t Edit Your Content Until Finishing

Hold your editing skills until you finish writing initial draft. If you start editing as you write you will find it will take much longer to finish writing.

After finishing, proof read and use spell checker in word processor then read entire content line by line. As now you have few tips which will help you to generate content. It not hard but you require practice.

 

How to Repurpose Your Content in a legal way?

How to Repurpose Your Content in a legal way?

In online marketing it requires time and energy to create content. If you are outsourcing to create content, you may require money to do so. Worst part is if the blog what you made some time ago that became old and doesn’t help you to bring traffic to your website.

Let me tell one thing, you can reuse the content in different ways so that you are not penalised by search engines. This includes:

Add new facts to your content

Change the format of the content

Convert our present list to various posts

Use a Combination of These Tips

Add new facts to your content

Fastest solution is to take out the old content which hardly fetch you any traffic and update with new information and facts which is relevant to this point of time.

Always keep in mind when you update your post add on to bottom of the post. So that people would know that you have update the older post. This would depict your honesty in all aspects of marketing.

So question is what to add? It can be anything new information or facts about the post, you just have make sure your information is relevant today’s world. If your information is no longer relevant today, then changes what you making doesn’t make any sense.

Change the format or compile the content

Changing the format means they should have similar kind of themes not exact same topic we had earlier. Try to compile the themes and content in new format

You can create an eBook depending upon how many post you have or else can expand the post. In   eBook you can create each posts as a chapter and add introduction and conclusion to the eBook. After creating eBook publish them on online publishing site or amazon or offer from your landing pages.

There is another option If you don’t want to compile or convert posts into new format. You can take old post create a short video using the content of the video. If not video you can also create podcast or infographics. You can decide yourself which format to go for or best suites you.

Convert our present list in the post to various posts

For example, you have an article or post which has for various tips. You can convert each and every tips into article of its own create a new post on its own. Say you have 10 tips then you can create 10 separate article of 10 tips.

Use a Combination of These Tips

you can combine all the tips or methods of using old post by create video on some tips or cerate eBook with using all of post or else you can create new post out of one of the tips from any of your own post. There are many possibilities you can play with.

But the bottom-line is just because post are old doesn’t mean that it should go waste. It can be used again in better way by reusing it and get more out of it.

What Is Importance of Hashtags in Social Media Marketing?

What Is Importance of Hashtags in Social Media Marketing?

Hashtags helps people to find out your social media post. It was first done by twitter among all the social media sites. They made good use of hashtags. but now all other social networking sites including Facebook Pinterest and Instagram uses hashtags.

Sometimes hashtags may also have negative impact on your marketing effort. So you need be careful about how to use hashtags in you posts for social media marketing.

 Basics of Hashtags in Social Media

First of all, lets understand what is hashtags and what not is hashtags. You put is hashtags as keyword that’s a nutshell. It’s a keyword or keyword phrase without any spaces and it includes a pounds sign at the beginning of the phrase.

So what’s is reason behind using it? When you perform any search, social media engines use hashtags to search and finds your relevant posts and it is used by all the major social media sites like.

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

So, you know the basics. Next, find out how to correctly include hashtags in your posts.

How to Correctly use Hashtags

Now let’s know what is hashtags is used for, it should be easy when we use properly, following are the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

Never use too many hashtags, if we use to many hashtags it shows there is no clear focus in the post. I think Instagram has different rule, highest engagement has many hashtags to it. So generally using 2 or 3 hashtags is better to use.

Always keep in mind never use hashtag simply because you would attract more user choose the hashtag which relevant to the post. Add trending hashtag to your post if and only if it makes sense to your post otherwise it is useless.

If it is places centric then you can use local terms for local marketing, like any cities or place where you have organised an event for or posts about any local business.

The Incorrect Use of Hashtags

Things we should avoid when using hashtag which is considered to be as incorrect way:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same hashtags every time

Unless you using Instagram, don’t use too many hashtags. In normal condition you use on only 3 hashtags.  Otherwise they are useless. And also don’t use hashtag in your message I see people using hashtag is message, it makes hard to read them.

Last tip would be, don’t use same hashtag all over again every time. By using same hashtags, you would attract the same people again and again. So don’t use same keywords on very single page of your website use verity of hashtags to appeal to more people. As long as you following the idea mention above hashtag should help you to gain more followers and improve your social media presence.

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