Video marketing is way to go to acquire new customers if not you are missing out. Video always drives traffic and provides higher engagement rates.
People always enjoy watching videos, so you can make use to showcase customer testimonials products details or demos. People using mobile devices prefer using video over the text.
In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
You have to have clear goal to drive traffic to your site from YouTube video or video on social media. You need a decide on what you are trying to achieve.
When your goal is setup and create video with the following few steps you can boost conversion rates and get more views.
Choose the Perfect Thumbnail
Thumbnail is most important element of your video when you upload. Because that is first thing people see when the results appear while search. Same thing determines whether to click and watch.
When you upload a video in YouTube, you can choose from screen grabs or can select any random images. it is better to take time create to own image for thumbnails.
Always make sure that thumbnail has got clear image with appropriate title or keyword over that image. This is to make people understand what is video all about straight away.
Use a Brand Image Consistently
It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.
When you are online entrepreneur it is better to have a brand image. Because it helps to attract more leads enough you are selling affiliate products. You should have consistent brand image on social media or in use of video and across your website.
For example, if you have any specific colours for your website, use same colour combination on your social media and video which you upload. Also you can insert the title card between the scene using same themes of your brand.
Pay Attention to Length of Video
Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.
Viewer engagement is on peak only for 2minutes and then it goes down. So you have keep video to 2 min or less than that to keep up that engagement. You can create longer video when you have more content or information to provide.
For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.
If you aim for promotional and testimonials video s shorter would be better. And also can use this shorter videos for your landing pages. Always try to showcase feature and testimonials of the products and service you are selling instead of showing quotes.
Add a Clear Call to Action
The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.
You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.
Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”
Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.