Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

When digital marketers started using Facebook, there was always a question what is ideal time to post blog or any content. Each digital marketing company had own set of ideas and their so called ideal posting timing.

There were times when Facebook post would be seen by most people when they try to engage with your content. This was the way to hack the Facebook to work best for marketers, so most marketer fell in trap of ideal posting timing.

Facebook understood marketers trying to figure out their algorithms. But fact is there is no ideal time spot on Facebook, you can post anything anytime there is no universal best time.

Only thing you have to concern about when is best time to post your brand on Facebook. Facebook algorithm change from brand to brand, so you need to figure which is best time for your company to post on Facebook.


Insight the data

Have a look at Facebook insights If you haven’t yet you have to.  Facebook develops lots of tools which help digital marketing to make Facebook data work for them.

Facebook insights give lots of information about your post engorgement, your day to day performance of your post, demographics of your audience and much more.

And yes it is tempting to use   the Facebook data on face value but can refer various social media tools which comes up with their own data. Check the data with Facebook or compare you will find the ideal times for posting. So use Facebook data for your advantage it will help you be better marketer.


Relevant times

After data second thing is relevance, which is powerful when it comes optimal Facebook posting. Like thing which happens anything from blog event, celebrity death, pop culture craze, brand a post about it and here creativity can be big deal.

Posting with the relevance means you need to be up to date with the world going and also fast acting creative team or mind behind you or yourself. So that you are first person to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

So always stay in niche when it comes event culture posting and know your audience. If your audience are not in sync with the cultural don’t post it. thing should be relevance to the audience.


Content matters then timing


End of the day Only content matters, business win with Facebook not because of their timing of posting it is the content which make the difference. Content is king of marketing. if you want success in Facebook have a great content.

So timing don’t not impact the performance, thing which influence the performance is content. So put great content you will start seeing result. Curious about learning more about Facebook timing and content, check out our done-for-you system today!

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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How to Monetize Your Site Using Sponsored Posts?

How to Monetize Your Site Using Sponsored Posts?

How to Monetize Your Site Using Sponsored Posts

Few years ago, if you receive thousands of visitors on your website, you would make considerable amount of money from ads in your pages but now it is not possible as people have become blind to the ads.

Is hard to monetize the site using advertising so what is alternate ways to make money to through the traffic you receive.

By adopting new approach for monetisation can increase the user experience and over all influence. Approach I’m talking about is using sponsored posts.


What are Sponsored Posts?

Sponsored post are blog posts that companies pay to publish on your website. This might anything from blog you write or they give it you. It can be any format like reviews, informative blogs and videos.

This approach will mainly increase the presence online and also help businesses to obtain backlinks. To go with this approach, you need find businesses that are willing to pay for this service.


Find the Businesses That Need Sponsored Posts

Find the business of your niche send them message with your pitch, ask them that you are opening the change to increase their business by publishing their post on your website. Include the charge for the publication. You will get bites, some of them will turn you down.

Once you get sponsored post, you can track the stats related to each post which is published. Keep a track of visitors that article receives and number of social media shares.

You can use the tracking information details to pitch to other companies. More you publish the posts it’s easy to find new business.


Make Sure That the Sponsored Posts Match Your Brand

Please don’t publishing any post which doesn’t not relate to your brand, you can even disclose if you don’t agree with the view of author our publishing post on your website. If there is any negative response will be directed to you.

Before publishing sponsored post create a standard agreement with the business that all the articles must receive final approval before publishing and you can choose or deny and refund any post if don’t wish to publish.


Also Continue Releasing Your Own Content

Always keep in mind you can’t fill your website only with the content of sponsored post the regular reader will stop showing up. Use of sponsored content as source of addition income and supplement to your own content.

Avoid using to many sponsored post, stick to a blogging schedule of one new blog post each week. You could take one sponsored post each month.

Make sure you have 75% of original content and 25 % sponsored content should be sufficient to keep your reader happy.

This can help to increase you influence if you are careful with use of sponsored post. Your site can be beneficial information source in your niche, just be aware of quality of content you publish. Sponsored posts provide a simple alternative to ad placement for monetizing your site.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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4 Ways to Use Social Media to Obtain Converting Leads

4 Ways to Use Social Media to Obtain Converting Leads

4 Ways to Use Social Media to Obtain Converting Leads

Obtaining high converting lead is most essential part of online or internet marketing. There are many tools to accomplish this but one of most cost effective are social media which we all know it.

Social media can enable millions of people to buy the products you offer without you shelling money on it.

You would probably already have started using social media. But my few tips can help you to leverage your own tactics to gain more high converting leads.

1) Choose the Right Social Media platform,

Stream lining your effort is most important, to gain better leads though social media. You don’t need to have account on every social media platform don’t spread yourself out too thin.

Every online entrepreneur needs to have Facebook account. In addition to that can have twitter and other one or two platform, always stick to basics.

Consider your target audience when it comes to choosing 3rd or 4th options. For example, Pinterest are more of content related, crafts, fashion, beauty and entertainment. Instagram is becoming more of brand promoting platform.

2) Target Audience with Paid Ads

Social media paid ads is better than traditional pay per click ads. You get many impressions and click compare to amount to spend on google ppc ads.

Always use target ads when use paid ads on Facebook twitter or Instagram. All social media platform allows to use targeted ads based on the interest of the person and criteria. this simple steps helps to boost the conversion.

3) Share Video info on Social Media

Another best idea is to share more video on social media which drives engagement and also result increase in conversion rate. When share post related to products and service add video to it.

In posts and tweets if you have more and more video, it is likely to get noticed they get more likes and shares. Video can also be shared in Instagram but length of video should not be more than 60 sec.

With creating marketing video, you can also create a short video of testimonials of satisfied customers. Your can also create some demonstration video highlighting pros and benefits of products and services.

Use these video to drive traffic to you landing page, High engagement means higher conversion.

4) Use Keyword Research for Tags

You choose the tag carefully on your social media posts that you give to keyword research for blog and paid ads. Do research to find right words which is reveals to the post and use as hashtags

Always place hashtags at the end of the content instead of word replacement and this makes it easier to read your message.

People use hashtag to search feature on their social media platform, it acts as search filters. Using right hashtags helps to attract right audience.

These ideas will help to drive converting traffic from social media account to your website. Make sure you use these suggestions with your social media marketing plan.

You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.

Your posting should be mixture of non-promotional and promotional posts to your followers in social media. If you do these in regular basis it would spike the referral traffic from social media.

Social media provides a great opportunity to gain more lead.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

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How to Improve Your YouTube Views and Conversion?

How to Improve Your YouTube Views and Conversion?

Video marketing is way to go to acquire new customers if not you are missing out. Video always drives traffic and provides higher engagement rates.

People always enjoy watching videos, so you can make use to showcase customer testimonials products details or demos. People using mobile devices prefer using video over the text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.

You have to have clear goal to drive traffic to your site from YouTube video or video on social media. You need a decide on what you are trying to achieve.

When your goal is setup and create video with the following few steps you can boost conversion rates and get more views.


Choose the Perfect Thumbnail

Thumbnail is most important element of your video when you upload. Because that is first thing people see when the results appear while search. Same thing determines whether to click and watch.

When you upload a video in YouTube, you can choose from screen grabs or can select any random images. it is better to take time create to own image for thumbnails.

Always make sure that thumbnail has got clear image with appropriate title or keyword over that image. This is to make people understand what is video all about straight away.


Use a Brand Image Consistently

It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.

When you are online entrepreneur it is better to have a brand image. Because it helps to attract more leads enough you are selling affiliate products. You should have   consistent brand image on social media or in use of video and across your website.

For example, if you have any specific colours for your website, use same colour combination on your social media and video which you upload. Also you can insert the title card between the scene using same themes of your brand.


Pay Attention to Length of Video


Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.

Viewer engagement is on peak only for 2minutes and then it goes down. So you have keep video to 2 min or less than that to keep up that engagement. You can create longer video when you have more content or information to provide.

For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.

If you aim for promotional and testimonials video s shorter would be better. And also can use this shorter videos for your landing pages. Always try to showcase feature and testimonials of the products and service you are selling instead of showing quotes.


Add a Clear Call to Action

The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.

You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.

Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”

Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.

How to Build a Better Reputation Online by Burying Bad Reviews?

How to Build a Better Reputation Online by Burying Bad Reviews?

Reputation in online business is very important because it can break or make change of success. To maintain good image in market place whether you are an affiliate or an own products seller.

You need bury a negative review asap, because when a customer gives a bad review it might cause your client to reconsider your products ultimately you could end up in loosing sale.

Typically, it is hard to let go bad review. Once it is posted it is there to stay, but using better reputation management you can let go these kind of bad review and limit the impact on the business in future.

Manage Negative Responses on Social Media

Biggest platform for negative feedback is social media, this is where people love to post their responses. You should have email alert system to so that you can track if someone mention you brand in post.

As soon you notice any negative response you respond asap. Quick response can defuse the situation and you get an opportunity to bury negative response.

If person leaves a negative response, respond them by sending the direct messages. By sending them direct messages find out how can you resolve the issue. If you action resolves their problem and they are happy with results, then publicly comment on initial comments.

Reply to initial public comments show that you have resolved the issue, but never include any details of the conversation that you had with the costumer.

Manage Negative Responses on Review Sites

If people leaves any negative response on the review site, it won’t be possible get that review removed. But you can the keep the costumer.

Same as previous tip if you could response theses reviews asap. And ask how can you resolve their problem and also ask if they need refund and discount. This kind of small step can build you reputation online.

Encourage Satisfied Customers to Leave Feedback.

The next step to overcome negative reviews is to encourage the satisfied costumer to give positive feedback. When you send invoice to costumer it should include thank you and remind them to write a feedback online.

It is not necessary to ask your customer to give positive review, but you can encourage them. You can remind the in order confirmation page or contact page.

Make a List of Bad Responses

You should start make a list of the negative comments to the products and services that your trying to sell. Consider the most common complaints.

If you receive same kind of feedback from many costumers, then there is some problem with you items you are selling. This is will help to identify the main issues in your products and service and can rectify.

If you make your own products or and responsible for the services, you can use this feedback to improve your offering. By delivering an improved product you can gain good review and comments.

In the end, the best way to overcome negative reviews to get positive reviews. At the same time, you can attempt to keep your customers happy. Respond to their negative comments in a timely manner. And, remember to encourage your satisfied customers to leave their feedback.

The best way to bury negative comments to get positive comments. At the same you can make costumer happy by resoling issues by responding them in timely manner. And also don’t forget to remind the satisfied customer to leave feedback.

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