Promote Your Business on Pinterest

Promote Your Business on Pinterest

Promote Your Business on Pinterest

One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience.

But why use Pinterest? Pinterest is a social media network that allows you to share your story with an active audience who will provide excellent feedback. Post photos relevant to your business, and start promoting your business through this growing social media platform.

Share Who You Are

When it comes to Pinterest, share what makes you or your business stand out, not what you sell. There are creative ways to make your posts pertain to you without begging followers to buy your product or service.

Pinterest’s top interests are usually fashion, craft, home decor, and kids. Use your resources and creativity to put a twist on your brand that aligns with the audience you want to reach.

Find a Partner

One of the benefits of Pinterest is that you don’t have to go it alone. Invite other, more influential Pinterest users to contribute to your board, providing the potential for gaining new followers and expanding your exposure.

Make sure you don’t overdo it though. Invite one guest poster at a time. You don’t want to confuse or inundate your followers with too much information. Allow each guest poster the opportunity to create their board.

Connect with Followers

There’s nothing wrong with making your Pinterest board more human. None of us are perfect, and many companies are going the direction of pointing out their imperfections and using them to connect with their customers. Humanizing their platform makes their brand more approachable.

A great way to do this is by using the resources available to you. Your staff, your hometown, your city, and your neighborhood are all excellent sources of inspiration. Showing your followers you want to connect with them on a personal level can make a big difference.

Offer a Contest

One great way to promote user engagement is a contest. Offer users a reward for gathering pins and creating boards that pertain to your business. Once the board is formed, users enter the competition, and suddenly they’re engaged and participating!

Contests can have an exponential impact across Pinterest, as participants share their submissions with followers, who then continue the trend. Use a hashtag for your contest to make sure you can track those who entered.

Inspire Your Audience

Make the most of your pictures by providing your followers with high-quality, stunning photos. Create posts that appeal to your followers and the things of interest to them. Even if you don’t think you have a particularly Pinterest friendly brand, think outside the box to create fun and innovate pictures that inspire and promote your brand.

Cross-Promote

As with most social media platforms, it’s essential to promote your brand on other networks. Don’t settle for just throwing something up on Pinterest and hoping it sticks. Link your post to your Facebook page or your Twitter account.

Showcase your content on Instagram. Give your followers (and potential followers) the opportunity to see who you are and what you offer.

Take a few minutes out of each day to pin things that interest and inspire you. Continuously show up on your followers’ feeds so that they see you are engaged and connected. Make a concerted effort to interact and reach out to your community by repinning, liking, or commenting on posts.

With the right strategy in place, you can make your business front and center in the minds of your audience. DFY’s lead generation system can help.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

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Building Trust with Social Media

Building Trust with Social Media

Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency

Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous go a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

 The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

 This is social media after all, isn’t it? You’re connect with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience. For more information, you can check out DFY’s lead generation system

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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How to Better Score Keeping for Lead Conversion?

How to Better Score Keeping for Lead Conversion?

How to Monetize Your Site Using Sponsored Posts

The way to find out how well is your business is doing, looking at the results of your marketing efforts. This will provide you the performance chart of your business to keep you, up to the market. Main purpose of business in is how profitable is business and how are you achieve it.

In order to keep the track of your development you need to decide on strategies which will give you the best measurement of your success. You don’t want to waste time creating the demand which isn’t really there, ending up with wasting money on marketing campaign. Here are some strategies to increase the customer base and improve the lead conversion rate.

Use Lead Scoring

Lead scoring help to find out whether it is financially viable or not. This method will allow you to assign a value to lead and also categorise them in to good sales or non-profitable sales. Large number of lead does not guaranty any conversion. Lead scoring help you to refine the quality of you leads and getting revenue from more good leads.

Conduct Market Surveys

You may not personally do this on your own, you may use the service of market research company to carry out survey for you or gather information on your behalf. This market research helps you how productive your products or servicer are for clients and how prospective for the clients.

This piece of information helps you to revamp your business products perceived by your prospects. Using this, you can offer a product which appeals to potential clients. Without this you, will be the owner of well structure business without any audience.

Try Purchasing Leads

There is another way to just to sit back allow the magic to happen by simply waiting for leads which generated come in. This decision you have to make keeping everything in mind as you have made marketing strategy. if you want to get paid off, make sure that these leads are high quality and coming from demographics were you want to target.

Don’t really blindly approach; lead generation company, you can request them to show the evidence other clients who have benefited from these purchased leads. Look at result of the other business similar to yours which have benefitted from these services, similar strategies and approaches.

While using any marketing strategies keep the track of marketing tool for performance of the business. Which will show how positively the business is affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through this done-for-you system link.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

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Stop Doing Outdated SEO Practices!

Stop Doing Outdated SEO Practices!

Stop Doing Outdated SEO Practices!

Strategy of search engine optimisation is constantly changing in digital marketing world how you adapt to the change in digital marketing is the difference between good online presence or the great one.

SEO practice always changes and evolve over the time, ultimately become outdated. It changes what is seems like almost daily basis. We always learn in the internet that there is change search algorithms.

Because of these changes in search algorithm, what should we do to make our websites on top and current with SEO. There are few SEO practice or outdated practice you should stop doing it permanently.

Focusing on Keywords and Not Click

We all know SEO is based on keywords, but you should stop focusing on density of keyword then the clicks. having all the keyword seems like best way to get good SEO but if they are not getting clicks then it does not make sense and keywords don’t matter then.

Keyword are important but not as important than getting the clicks. if you want to earn higher raking there should be proper balance between keywords and clickablity in webpages and articles.

So better to take time and write an engaging content which draws clicks and keywords. It is important to know that we create not only clickable titles but also should take a look at what is drawing the click and how to apply this technique to   blog and articles.

Too Much Anchor Text on Internal Links

If you remember, earlier heavy anchor text on interlink were used to improve the SEO, but now that is no longer the case. Because search engine algorithms take in to account of pages and articles that are inappropriately using anchor text to manipulate their SEO ranking

Always make sure you use anchor text properly, if the internal link is header, footer or wherever add appropriate anchor link. If you using simply to manipulate it won’t work anymore because it gets penalised by search engine.

Creating Pages for Every Keyword Variation

In digital marketing each page is created with each variation of keywords to ensure search engine would rank your page for keywords regardless of which keyword variation a person searching use. This is highly effective tactics still used.

As Google has knowledge about this tactics, it is suggested that keyword would be sprinkled in single page in a proper manner instead of multiple pages of each keywords variations. This shows search engines that your content is helpful but not manipulative for SEO ranking.

Paying for Links

When companies came to know that SEO value is link building, all companies started selling links to help SEO value. Which worked initially, unless search engine traced these links that signalled that website being linked was to boost their SEO value.

When Search engine like google realised companies were paying for these links to just to boost seo, they started downgrading websites rank. They recognise that these directory were not a credible source and wanted to discourage link manipulation.

I would advise companies not pay for any links unless you have legitimate partnership. If you are paying a blogger to write about your service that they use to have them in the link is ok and help to boost you seo, but money to list your link is bad.

If you are interested in learning more about outdated SEO practices and how to make sure that you aren’t using them, check out my website and my done-for-you system to improve your digital marketing.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

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