Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

How to Better Score Keeping for Lead Conversion?

How to Better Score Keeping for Lead Conversion?

How to Monetize Your Site Using Sponsored Posts

The way to find out how well is your business is doing, looking at the results of your marketing efforts. This will provide you the performance chart of your business to keep you, up to the market. Main purpose of business in is how profitable is business and how are you achieve it.

In order to keep the track of your development you need to decide on strategies which will give you the best measurement of your success. You don’t want to waste time creating the demand which isn’t really there, ending up with wasting money on marketing campaign. Here are some strategies to increase the customer base and improve the lead conversion rate.

Use Lead Scoring

Lead scoring help to find out whether it is financially viable or not. This method will allow you to assign a value to lead and also categorise them in to good sales or non-profitable sales. Large number of lead does not guaranty any conversion. Lead scoring help you to refine the quality of you leads and getting revenue from more good leads.

Conduct Market Surveys

You may not personally do this on your own, you may use the service of market research company to carry out survey for you or gather information on your behalf. This market research helps you how productive your products or servicer are for clients and how prospective for the clients.

This piece of information helps you to revamp your business products perceived by your prospects. Using this, you can offer a product which appeals to potential clients. Without this you, will be the owner of well structure business without any audience.

Try Purchasing Leads

There is another way to just to sit back allow the magic to happen by simply waiting for leads which generated come in. This decision you have to make keeping everything in mind as you have made marketing strategy. if you want to get paid off, make sure that these leads are high quality and coming from demographics were you want to target.

Don’t really blindly approach; lead generation company, you can request them to show the evidence other clients who have benefited from these purchased leads. Look at result of the other business similar to yours which have benefitted from these services, similar strategies and approaches.

While using any marketing strategies keep the track of marketing tool for performance of the business. Which will show how positively the business is affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through this done-for-you system link.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey.

Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Stop Doing Outdated SEO Practices!

Stop Doing Outdated SEO Practices!

Stop Doing Outdated SEO Practices!

Strategy of search engine optimisation is constantly changing in digital marketing world how you adapt to the change in digital marketing is the difference between good online presence or the great one.

SEO practice always changes and evolve over the time, ultimately become outdated. It changes what is seems like almost daily basis. We always learn in the internet that there is change search algorithms.

Because of these changes in search algorithm, what should we do to make our websites on top and current with SEO. There are few SEO practice or outdated practice you should stop doing it permanently.

Focusing on Keywords and Not Click

We all know SEO is based on keywords, but you should stop focusing on density of keyword then the clicks. having all the keyword seems like best way to get good SEO but if they are not getting clicks then it does not make sense and keywords don’t matter then.

Keyword are important but not as important than getting the clicks. if you want to earn higher raking there should be proper balance between keywords and clickablity in webpages and articles.

So better to take time and write an engaging content which draws clicks and keywords. It is important to know that we create not only clickable titles but also should take a look at what is drawing the click and how to apply this technique to   blog and articles.

Too Much Anchor Text on Internal Links

If you remember, earlier heavy anchor text on interlink were used to improve the SEO, but now that is no longer the case. Because search engine algorithms take in to account of pages and articles that are inappropriately using anchor text to manipulate their SEO ranking

Always make sure you use anchor text properly, if the internal link is header, footer or wherever add appropriate anchor link. If you using simply to manipulate it won’t work anymore because it gets penalised by search engine.

Creating Pages for Every Keyword Variation

In digital marketing each page is created with each variation of keywords to ensure search engine would rank your page for keywords regardless of which keyword variation a person searching use. This is highly effective tactics still used.

As Google has knowledge about this tactics, it is suggested that keyword would be sprinkled in single page in a proper manner instead of multiple pages of each keywords variations. This shows search engines that your content is helpful but not manipulative for SEO ranking.

Paying for Links

When companies came to know that SEO value is link building, all companies started selling links to help SEO value. Which worked initially, unless search engine traced these links that signalled that website being linked was to boost their SEO value.

When Search engine like google realised companies were paying for these links to just to boost seo, they started downgrading websites rank. They recognise that these directory were not a credible source and wanted to discourage link manipulation.

I would advise companies not pay for any links unless you have legitimate partnership. If you are paying a blogger to write about your service that they use to have them in the link is ok and help to boost you seo, but money to list your link is bad.

If you are interested in learning more about outdated SEO practices and how to make sure that you aren’t using them, check out my website and my done-for-you system to improve your digital marketing.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

Facebook Posts: Any Time Publish.

When digital marketers started using Facebook, there was always a question what is ideal time to post blog or any content. Each digital marketing company had own set of ideas and their so called ideal posting timing.

There were times when Facebook post would be seen by most people when they try to engage with your content. This was the way to hack the Facebook to work best for marketers, so most marketer fell in trap of ideal posting timing.

Facebook understood marketers trying to figure out their algorithms. But fact is there is no ideal time spot on Facebook, you can post anything anytime there is no universal best time.

Only thing you have to concern about when is best time to post your brand on Facebook. Facebook algorithm change from brand to brand, so you need to figure which is best time for your company to post on Facebook.

 

Insight the data

Have a look at Facebook insights If you haven’t yet you have to.  Facebook develops lots of tools which help digital marketing to make Facebook data work for them.

Facebook insights give lots of information about your post engorgement, your day to day performance of your post, demographics of your audience and much more.

And yes it is tempting to use   the Facebook data on face value but can refer various social media tools which comes up with their own data. Check the data with Facebook or compare you will find the ideal times for posting. So use Facebook data for your advantage it will help you be better marketer.

 

Relevant times

After data second thing is relevance, which is powerful when it comes optimal Facebook posting. Like thing which happens anything from blog event, celebrity death, pop culture craze, brand a post about it and here creativity can be big deal.

Posting with the relevance means you need to be up to date with the world going and also fast acting creative team or mind behind you or yourself. So that you are first person to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

So always stay in niche when it comes event culture posting and know your audience. If your audience are not in sync with the cultural don’t post it. thing should be relevance to the audience.

 

Content matters then timing

 

End of the day Only content matters, business win with Facebook not because of their timing of posting it is the content which make the difference. Content is king of marketing. if you want success in Facebook have a great content.

So timing don’t not impact the performance, thing which influence the performance is content. So put great content you will start seeing result. Curious about learning more about Facebook timing and content, check out our done-for-you system today!

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

How to Monetize Your Site Using Sponsored Posts?

How to Monetize Your Site Using Sponsored Posts?

How to Monetize Your Site Using Sponsored Posts

Few years ago, if you receive thousands of visitors on your website, you would make considerable amount of money from ads in your pages but now it is not possible as people have become blind to the ads.

Is hard to monetize the site using advertising so what is alternate ways to make money to through the traffic you receive.

By adopting new approach for monetisation can increase the user experience and over all influence. Approach I’m talking about is using sponsored posts.

 

What are Sponsored Posts?

Sponsored post are blog posts that companies pay to publish on your website. This might anything from blog you write or they give it you. It can be any format like reviews, informative blogs and videos.

This approach will mainly increase the presence online and also help businesses to obtain backlinks. To go with this approach, you need find businesses that are willing to pay for this service.

 

Find the Businesses That Need Sponsored Posts

Find the business of your niche send them message with your pitch, ask them that you are opening the change to increase their business by publishing their post on your website. Include the charge for the publication. You will get bites, some of them will turn you down.

Once you get sponsored post, you can track the stats related to each post which is published. Keep a track of visitors that article receives and number of social media shares.

You can use the tracking information details to pitch to other companies. More you publish the posts it’s easy to find new business.

 

Make Sure That the Sponsored Posts Match Your Brand

Please don’t publishing any post which doesn’t not relate to your brand, you can even disclose if you don’t agree with the view of author our publishing post on your website. If there is any negative response will be directed to you.

Before publishing sponsored post create a standard agreement with the business that all the articles must receive final approval before publishing and you can choose or deny and refund any post if don’t wish to publish.

 

Also Continue Releasing Your Own Content

Always keep in mind you can’t fill your website only with the content of sponsored post the regular reader will stop showing up. Use of sponsored content as source of addition income and supplement to your own content.

Avoid using to many sponsored post, stick to a blogging schedule of one new blog post each week. You could take one sponsored post each month.

Make sure you have 75% of original content and 25 % sponsored content should be sufficient to keep your reader happy.

This can help to increase you influence if you are careful with use of sponsored post. Your site can be beneficial information source in your niche, just be aware of quality of content you publish. Sponsored posts provide a simple alternative to ad placement for monetizing your site.

I’m a Consultant for a business training company catering to small business owners and entrepreneurs,Which offers a large selection of online training products, services, live training events and exclusive masterminds to help you along your business journey. Ashok kumar Mudugal

Upcoming Events

Freshly Blogged

Pin It on Pinterest

Share This